Transforming the Marrow Donation Process with Hero Gum
Revolutionizing Marrow Donor Registrations with Hero Gum
Joining the marrow donor registry has just become a lot simpler and more engaging, thanks to an innovative new initiative from Gift of Life Marrow Registry. This initiative is a collaboration between Gift of Life, Labcorp, and DOUBLEMINT®, a beloved brand known for its gum. By introducing Hero Gum, a unique donor registration kit, the organizations aim to make the registration process as easy as chewing a piece of gum.
Engaging the Community with Fun Initiatives
The Hero Gum initiative was designed to tackle barriers that have traditionally hindered potential donors from signing up. By integrating the enjoyment of chewing gum with a straightforward process for joining a vital registry, it reimagines what it means to be a donor. The launch of this initiative will coincide with an exciting event at Citi Field during a game between the New York Mets and the San Francisco Giants, where fans will be introduced to this innovative approach with free kits handed out throughout the stadium.
Understanding the Need for Donors
Every three minutes, someone in the United States is diagnosed with blood cancer, highlighting the critical need for a robust donor registry. Each year, approximately 20,000 Americans require a stem cell or marrow transplant, yet only 30% will find a match within their family. The remaining 70% must rely on volunteer donors from registries. Through creative initiatives like Hero Gum, the aim is to raise awareness and encourage more people to consider becoming donors.
How Does Hero Gum Work?
Hero Gum enables individuals to provide a viable sample in just five minutes, using a method called Human Leukocyte Antigen (HLA) typing. This technique is essential for matching donors with patients in need of life-saving transplants. Participants will simply chew a stick of Hero Gum, making the act of joining the registry both convenient and fun.
Commitment to Community Engagement and Awareness
Marti Freund, the COO at Gift of Life Marrow Registry, expressed excitement about this initiative, stating that it has been their goal for years to make the process of joining the registry more accessible. By using a common activity like chewing gum, they’re able to tap into younger audiences and broaden the diversity of the donor pool.
Labcorp, which handles testing for this groundbreaking program, validates that the DNA-rich cheek cells left on the chewed gum can be accurately analyzed for HLA markers. This genetic typing is what allows organizations to connect donors with patients battling severe illnesses like leukemia and lymphoma. The closer the HLA match, the more chance patients have at a successful transplant and full recovery, reinforcing the positive impact this initiative can have on lives.
Widespread Availability of Hero Gum
To ensure maximum participation, Hero Gum kits are being distributed at high-traffic events, college campuses, and community centers across the nation. The launch seeks to reach a broad audience to spread awareness about the critical need for donors, particularly among younger generations.
Following the launch event at Citi Field, these kits will also be available online for those who want to participate but are unable to attend in person. This online availability underscores the commitment to making donor registration as easy and accessible as possible.
About Gift of Life Marrow Registry
Gift of Life Marrow Registry is a non-profit organization dedicated to increasing the chances of survival for patients with blood cancers and disorders. Founded in 1991, its mission is to save lives by facilitating blood stem cell and marrow transplants globally. The registry maintains state-of-the-art facilities for stem cell collection and testing, ensuring high standards in donor matching.
Frequently Asked Questions
What is Hero Gum?
Hero Gum is an innovative donor registration kit that allows individuals to join the marrow registry by chewing a piece of gum.
How does the registration process work?
By chewing a stick of Hero Gum for five minutes, participants can provide a sample for HLA typing, crucial for matching with patients in need.
Why is there a need for more donors?
Approximately 20,000 Americans need transplants each year, and many rely on donor registries to find a match, highlighting the crucial need for more volunteer donors.
Where can I find Hero Gum?
Hero Gum will be available during stadium events and online, making it easy for anyone to join the registry.
What is the mission of Gift of Life Marrow Registry?
The mission is to save lives by facilitating blood stem cell and marrow transplants for patients with blood-related diseases.
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