Join Pricer at NRF 2026 Expo
Pricer, a leader in retail technology, is excited to announce its participation at the National Retail Federation (NRF) 2026 Expo taking place in January. This year, the event promises to deliver groundbreaking insights into consumer behaviors that are reshaping the retail landscape.
New Global Consumer Insights Study
During the expo, Pricer will unveil findings from a global study conducted with 5,000 consumers across several major European markets. This comprehensive research offers valuable insights into what motivates today’s shoppers and how these motivations are influencing retail strategies for the years to come.
Understanding Today's Shoppers
Pricer’s research sheds light on the dynamics that govern consumer decisions in-store. It emphasizes the importance of personal interactions with products and highlights key purchasing triggers. Retailers will find this information crucial to address the shifting expectations of their customers.
Key Findings Presentation
On January 11, Pricer's Chief Product Officer, Finn Wikander, will lead a discussion titled "Shelf Awareness: How Smart Stores Win Shoppers." This session, featuring insights from industry experts, will delve into the significance of effective communication at the shelf edge in modern retail environments.
The Concept of Shelf Awareness
In this evolving market landscape, shelf awareness has emerged as a vital concept for retailers. It refers to how effectively the shelf can communicate essential information and influence consumer behavior. As shopper expectations rise, especially among younger generations, retailers are urged to adapt their strategies to include transparency and sustainability into their service offerings.
Meeting Consumer Demands
Pricer understands the need to revolutionize the retail experience. By presenting proven solutions at the NRF, the company aims to equip retailers with the tools necessary to meet emerging consumer demands. Attendees will have an opportunity to engage with the team at Booth #6229 and explore the latest innovations in connected shelf technology.
About Pricer
Pricer is at the forefront of in-store communication and automation. Founded in Sweden, the company has been pivotal in transforming how products are presented in retail spaces. Pricer enables retailers globally to create engaging shopping experiences that enhance operational efficiency and drive sales. With over 350 million electronic shelf labels deployed worldwide, Pricer is focused on integrating cutting-edge technology with sustainability benefits, ensuring user-friendly and energy-efficient solutions for the retail sector.
Frequently Asked Questions
What is Pricer showcasing at NRF 2026?
Pricer is showcasing its latest innovations in retail technology, focusing on enhancing in-store experiences and consumer engagement.
Who is leading the session on shelf awareness?
The session titled "Shelf Awareness: How Smart Stores Win Shoppers" will be led by Finn Wikander, Pricer's Chief Product Officer.
What are the key findings from Pricer's study?
The study reveals key insights into shopper behavior and preferences, providing valuable information for retailers looking to adapt to changing market dynamics.
How can retailers benefit from Pricer's solutions?
Pricer's solutions can help retailers streamline operations, enhance customer experiences, and meet demands for transparency and sustainability.
Where can attendees find Pricer at the event?
Attendees can find Pricer at Booth #6229 at the Jacob K. Javits Convention Center during NRF 2026.
