Transformative Partnership in Game Advertising
Two industry leaders, Frameplay and iion, have joined forces to reshape the landscape of in-game advertising, creating an expansive platform that revolutionizes the way advertisers and publishers connect. This strategic partnership aims to deliver exceptional scale and reach in key markets, fundamentally changing the advertising dynamics within the gaming sector.
Combining Forces for Maximum Impact
Frameplay, renowned for its innovative in-game advertising solutions, has paired with iion, a leading unified gaming advertising platform operating across APAC and EMEA. Together, they are establishing the most extensive game advertising network worldwide. Their collaboration combines Frameplay's unique in-game inventory with iion's skilled platform, which promises 10 times more engagement than standard web ads, coupled with a remarkable 98% viewability rate.
Expanding Market Access
This partnership allows iion's extensive collection of over 4,000 gaming titles to become available on the Frameplay Exchange in the United States, while providing iion's clients in the APAC region with access to Frameplay's vast intrinsic inventory. This synergy opens new revenue potentials for publishers and amplifies reach for advertisers across both platforms.
Elevated Engagement and Insights
Yasin Dabhelia, VP Demand at Frameplay, expressed enthusiasm regarding the partnership, noting that their recent initiatives have met with great interest from advertisers looking for targeted, scalable in-game marketing opportunities. He highlighted that collaboration with iion offers premium access to clients within established markets.
Vince Banks from iion emphasized how this partnership embodies their commitment to ensuring that brands succeed and publishers thrive. The ability for APAC clients to tap into a wealth of global inventory means enhanced opportunities for advertisers looking to engage audiences in Asia's vibrant gaming markets, ultimately benefiting publishers with greater demand and monetization prospects.
Gaming: A Prime Media Channel
The timing of this collaboration is notable, as gaming continues to surge ahead of traditional media consumption trends. Reports indicate that there are 2.4 billion consumers playing games on devices, significantly outnumbering those subscribing to streaming services. Data has shown that nearly half of gamers look for new products after viewing in-game ads, with a significant percentage converting their interest into purchases.
The Role of Engagement in Advertising
Sandy Shanman, CEO of Frameplay, noted the significance of iion’s remarkable engagement rates, saying that their collaboration harnesses both this strength and Frameplay’s robust exchange infrastructure. This powerful combination offers advertisers meaningful connections with gaming audiences worldwide, presenting a compelling proposition within an industry that is maturing rapidly.
About Frameplay
Frameplay is recognized as a pioneering marketing technology firm, dedicated to the advertising and video game sectors. The company focuses on integrating advertising within engaging video game environments, ensuring that the integrity and enjoyment of the gaming experience remains intact. Their approach generates impactful opportunities for advertisers while delivering revenue streams for game developers—and allowing players to enjoy uninterrupted gameplay.
About iion
iion stands as the first unified gaming advertising platform targeting brands and publishers across the APAC and EMEA regions. Their goal is to elevate game advertising into a vital channel, providing an impressive combination of reach, attention, and creative effectiveness that delivers proven results. iion emphasizes the importance of seamlessly integrating rich advertising experiences into the gaming world, creating 10 times the engagement compared to traditional web advertisements.
Frequently Asked Questions
What is the main goal of the Frameplay and iion partnership?
The primary goal is to create a comprehensive network for in-game advertising that offers unprecedented global reach and engagement for advertisers and publishers.
How does Frameplay’s inventory enhance iion’s offerings?
Frameplay's inventory brings innovative, intrinsic advertising opportunities that significantly boost engagement rates, adding value to iion's existing platform.
What advantages do advertisers gain from this partnership?
Advertisers benefit from access to an extensive collection of gaming titles and a proven platform that allows for high engagement and effectiveness in reaching target audiences.
How has the gaming industry’s growth impacted advertising?
The gaming industry has experienced significant growth, often surpassing traditional media, making it a key channel for advertisers seeking to engage active consumers.
What unique features does iion provide to its clients?
iion offers a unified platform that promises superior engagement and creative solutions tailored specifically for brands and publishers in the gaming sector.
