The Launch of Perennial Percent™ Label by The Land Institute
The Land Institute has recently introduced the Perennial Percent™ label, a revolutionary initiative aimed at encouraging food and beverage companies to integrate small proportions of perennial grains into their products. This groundbreaking program spotlights perennial crops, particularly highlighting Kernza, a perennial grain renowned for its sustainability and ecological benefits.
Benefits of Perennial Grains
Perennial grains, such as Kernza, are cultivated only once and can be harvested over multiple years, making them a sustainable choice for agriculture. By adopting this approach, consumers not only contribute to maintaining healthy soils but also play a role in minimizing carbon emissions. The Perennial Percent™ initiative aims to empower consumers to make choices that favor environmental sustainability through their food purchases.
A Gradual Approach to Sustainable Practices
The Perennial Percent™ label allows food manufacturers to begin adopting these innovative grains without completely transforming their existing product lines. This step-by-step approach offers a manageable path for companies to introduce perennial grains into their offerings. The label serves as a compelling indicator of a company’s dedication to promoting healthier ecosystems, which benefit soil, water, and air quality.
Leading the Change: Sturdiwheat
Sturdiwheat, a well-known Minnesota-based company, has embraced the Perennial Percent™ label, making it the first food producer to apply this label across its entire range of baking mixes. With a long-standing tradition of quality, Sturdiwheat is now excited to incorporate the Kernza grain into its popular products. The company is committed to not only producing delicious goods but also contributing positively to environmental outcomes.
Supporting Local Ecosystems with Perennial Crops
Sturdiwheat’s co-owner, Missi Blue, expressed her enthusiasm for the initiative, noting the profound importance of water quality in the Mississippi River region. By utilizing the deep-rooted Kernza grain, the company is not only creating tasty products but also fostering a market for regenerative ingredients, thus incentivizing farmers to cultivate larger areas with perennial grains.
Engagement in Perennial Percent™
The Perennial Percent™ label is available for any food or beverage product that contains a minimum of 1% Kernza grain. This flexibility paves the way for future attractions, including the introduction of the perennial Baki™ bean into this initiative, thereby enhancing the diversity of sustainable ingredients available to food manufacturers.
Bang Brewing's Innovative Use of Kernza
Bang Brewing has played a pivotal role in promoting the Perennial Percent™ initiative. As the first brewery to feature Kernza in its full range of beers, Bang is passionate about demonstrating how even a small percentage of this grain can narrate a larger story about sustainable agriculture. Owner Sandy Boss Febbo advocates that by introducing just 1% Kernza into a mainstream beer, breweries can significantly impact overall grain consumption, which is beneficial for the environment and supports the agricultural community.
Getting Involved with Perennial Percent™
For food and beverage creators interested in joining this significant movement, additional information on the Perennial Percent™ initiative is accessible via a dedicated online platform. This label not only represents a commitment to sustainability but also invites manufacturers to adopt regenerative farming practices. The first twenty companies to enroll before the stipulated deadline will enjoy the advantage of waived fees for their initial participation year.
The Broader Impact of the Initiative
The Perennial Percent™ program includes collaborative efforts from various organizations, all aiming to improve agricultural practices. The backing from supportive grants highlights the long-term vision for a more sustainable food system. Overall, this initiative promises to transform how food is produced and consumed, creating a beneficial cycle for both producers and consumers alike.
Frequently Asked Questions
What is the Perennial Percent™ label?
The Perennial Percent™ label is an initiative by The Land Institute encouraging food companies to include perennial grains, like Kernza, in their products.
Why are perennial grains important?
Perennial grains contribute to healthier soil, reduce carbon emissions, and promote sustainable agricultural practices, making them essential for ecological resilience.
Who can apply for the Perennial Percent™ label?
Any food or beverage manufacturer can apply for the label as long as their product includes at least 1% of Kernza perennial grain.
How does the label benefit manufacturers?
The label signifies a commitment to sustainability, providing manufacturers with a unique marketing edge while encouraging responsible ingredient sourcing.
Can other perennial crops be included in the future?
Yes, there are plans to include additional perennial crops, such as the Baki™ bean, in the initiative, expanding the range of sustainable options available.
