Guidant: A Revolutionary Shift in Cemetery Property Sales
Fortitude Research and Marketing has officially launched Guidant, an innovative technology company that is breaking new ground in the digital commerce landscape for cemeteries and funeral homes. This unique platform has enabled families to purchase cemetery property and related services directly online—something that has never been done before in the deathcare profession.
Bridging the Gap Between Tradition and Technology
Traditionally, cemetery transactions required prospective buyers to meet face to face with sales professionals. Guidant changes this by allowing families to manage their purchases in a secure online environment. This shift is crucial as many consumers prefer the efficiency and convenience of online shopping.
Enhancing Consumer Experience
Guidant’s patented technology blends interactive mapping, inventory management, and e-commerce capabilities. This not only allows cemeteries to showcase their available properties but also makes the purchasing process easier for families. Recent studies indicate that over thirty-five percent of consumers express a willingness to buy cemetery property online if given the option.
Empowering Cemetery Operators
George Owens, the founder of Fortitude Research and Marketing, expressed his enthusiasm regarding the launch, stating, "For too long, cemetery property sales have been one of the last major purchase categories still tied to a completely offline process. Guidant changes that. Our platform offers the transparency, convenience, and accessibility that today’s consumers expect while empowering cemetery operators to thrive in a digital-first world." As a testament to this innovative spirit, the first implementation of Guidant took place at a partnership with Milestone Funeral Partners.
First Steps Towards Digital Transformation
The initial launch took place at Brooklawn Memorial Park, one of Milestone Funeral Partners' locations, which represents a modern approach to providing funeral and cemetery services across northeastern regions. President Mike Martel remarked, "We’re proud to be the first to bring Guidant’s technology to market. This platform simplifies the decision-making process for families, offering them more meaningful choices and enhancing accessibility."
Future Growth Prospects for Guidant
Guidant's technology is already patented and has 11 additional partner locations undergoing pre-launch preparations. The company is eager to expand its reach across North America, seeking not only more locations but also seed investments to accelerate the deployment of its platform and grow its engineering team.
A Vision for Next-Generation Cemetery Commerce
Owens further elaborated on the vision, saying, "This isn't just a digital tool; it is the foundation for how the next generation of cemetery commerce will operate—infusing respect for tradition with the innovation necessary for future success." This blending of values positions Guidant not just as a service but as a pioneering force in the cemetery sector.
About Guidant
Guidant is dedicated to revolutionizing the sales process for cemeteries. With its avant-garde platform, it allows families to browse, select, and purchase cemetery property online, ensuring they receive the modern user experience that aligns with current digital expectations.
About Milestone Funeral Partners
Milestone operates under the leadership of experienced funeral directors who prioritize community-based management. They strive to support local caregivers while ensuring that their offerings are aligned with the needs of the communities they serve.
Frequently Asked Questions
What is Guidant?
Guidant is a technology company that provides an online platform for purchasing cemetery property and related services.
Why is Guidant important for the deathcare profession?
Guidant integrates digital transactions into a traditionally offline process, enhancing convenience for consumers.
Where was Guidant's first implementation?
The first implementation occurred at Brooklawn Memorial Park, partnering with Milestone Funeral Partners.
What benefits does Guidant offer cemeteries?
Guidant enhances visibility of available property, streamlines transactions, and improves customer experience.
How does Guidant ensure security for online transactions?
Guidant provides a secure online environment for transactions, ensuring customer data and payment details are protected.
