Dynamic Advertising Revolution for Casinos Worldwide
Context Networks, a leader in digital gaming solutions, has announced an exciting strategic partnership with NRT Technology. This collaboration paves the way for casinos globally to boost their advertising efforts through intelligent marketing platforms that generate non-gaming revenues at every guest touchpoint.
Expanding Reach to Over 1,000 Casinos
The partnership with NRT Technology significantly extends Context Networks' footprint, allowing access to over 1,000 casino properties worldwide. NRT Technology is known for serving a broad clientele across various regions, which helps to enhance the reach of this innovative advertising platform.
Enhancing Guest Experiences with Targeted Advertising
Michael Dominelli, CEO of NRT Technology, expressed enthusiasm about the partnership, highlighting its potential to unlock new revenue streams. The integration of Context’s advanced advertising capabilities across kiosks and other platforms is set to enrich the guest experience, creating measurable value for operators.
Innovative Advertising Solutions and Products
Context Networks' advertising technology, powered by Mobiquity Technologies, will be incorporated into NRT's robust assortment of casino solutions. This includes:
- NRT Financial Kiosks - More than 11,000 units globally, offering services that are primed for marketing integrations via Context's API.
- Opal Non-Gaming Kiosks - With a focus on bill payments and account top-ups, these kiosks will now feature targeted advertising.
- VisuaLimits Pro Digital Table Game Signs - Dominating the market with an 80% share, these signs enhance customer interaction through engaging advertisements.
- JoinGo Loyalty App - Used by a majority of casinos, this app will become the first to include embedded digital advertising, enhancing loyalty programs.
Contextual Promotions Media Network™
The Contextual Promotions Media Network (CPMN) operates at the core of this partnership, unifying digital advertising and analytics for the gaming industry. This full-stack system enables casinos to operate as digital publishers, ensuring both transparency and compliance across transactions without the need for additional capital investments.
A New Era of Guest Engagement and Revenue Generation
With the implementation of the Deep Intelligence Marketing (DIM) layer, CPMN delivers context-aware advertising that resonates with players whether they are cashing out or engaging with a mobile app. This innovative approach not only enhances player experiences but also boosts loyalty and engagement, while producing tax-efficient non-gaming revenues.
Matt Olden, CEO of Context Networks, emphasized the importance of evolution in the casino industry. He stated that casinos must transition beyond traditional models to cultivate high-margin, non-gaming revenue streams, which can truly add value for all stakeholders involved.
About NRT Technology
NRT Technology, established in 1993, is recognized as the leader in gaming payment technology. Aiming to provide improved efficiency and enhanced security, NRT’s solutions have revolutionized how casinos engage with their guests. Their commitment to exceptional service drives continuous innovation, redefining industry standards.
About Context Networks
Context Networks, Inc. focuses on programmatic advertising for the gaming sector, bringing transparent and efficient solutions to operators. Their flagship platform, CPMN, enhances advertising capabilities for casino operators and engages guests meaningfully, creating new revenue avenues through advanced digital media strategies.
Frequently Asked Questions
What is the main focus of Context Networks and NRT's partnership?
The partnership aims to enhance revenue generation for casinos through targeted digital advertising and improved guest engagement solutions.
How many casinos will be affected by this partnership?
Over 1,000 casinos worldwide are expected to benefit from the collaboration, leveraging advanced advertising technology.
What kind of technology is being integrated into NRT's offerings?
Context Networks' advanced advertising platform will be integrated into various NRT solutions, including kiosks and mobile apps.
What is the Contextual Promotions Media Network (CPMN)?
The CPMN is a platform designed to unify digital advertising across the gaming industry, allowing casino operators to act as digital publishers.
How does this partnership enhance the casino guest experience?
By enabling targeted advertisements and personalized interactions, the partnership improves guest experiences across multiple touchpoints.