Transforming the Automotive Landscape at Astemo Americas
Major developments are unfolding at Astemo Americas, part of the esteemed Astemo Group, renowned as one of the largest automotive suppliers globally. A host of changes, including innovative mobility technologies, a broader operational footprint, and a fresh branding approach, are being introduced to serve North American customers more effectively.
With an impressive workforce of 80,000 employees worldwide and over 14,000 dedicated individuals stationed in various manufacturing sites across the Americas, Astemo aims to redefine modern mobility.
Tim Clark, CEO and President of Astemo Americas, emphasized the company's commitment to advancing technologies as they usher into a new era dominated by software-defined vehicles. "We are amplifying our investment in advanced mobility, including electrification, autonomous driving solutions, and chassis technology enhancements,” he said.
Astemo Americas is not only focused on technological advancements but is also planning to relocate its technical center and headquarters to better accommodate its expanding operations and workforce.
This summer, Astemo will showcase an array of groundbreaking mobility technologies to key original equipment manufacturers (OEMs). Innovations in autonomous driving, electric vehicles (EVs), suspension systems, steering mechanisms, and braking technologies will be presented, ensuring that customers receive comprehensive insights and hands-on experience.
Among the cutting-edge demonstrations, Astemo will feature technologies such as 3D sensing and control, semi-active suspension systems, brake-by-wire systems, and steer-by-wire solutions — all designed for integration in future vehicle models aimed at enhancing automotive performance and driver experience.
Harsha Badarinarayan, Vice President for Advanced Engineering at Astemo Americas, highlighted the confluence of artificial intelligence and advanced engineering practices in the new technologies being unveiled. For instance, their advanced driver-assistance systems (ADAS) utilize multi-camera systems integrated with proprietary AI-based stereo vision technology, providing a richer, more detailed perspective than traditional systems.
Innovative Solutions for Next-Gen Vehicles
Astemo is set to revolutionize suspension systems through its AI-powered systems which employ deep-learning algorithms. These innovations promise to enhance ride quality and handling while concurrently reducing costs. A notable feature of their new suspension technologies is a "preview" camera that prepares the vehicle to handle road irregularities effectively.
The steering technology developed by Astemo showcases the future of vehicular control. Their steer-by-wire system, which replaces the traditional steering wheel with a handheld device, illustrates a significant leap towards seamless autonomous driving. This system is designed to aid in the industry transition towards fully autonomous vehicles, enhancing both safety and user convenience.
Astemo’s electro-mechanical brake-by-wire system, also making its first appearance in North America, aims to redefine braking efficiency. The system, named Smart Brake, eliminates the reliance on hydraulic connections, thereby minimizing maintenance needs, optimizing battery range, and simplifying vehicle assembly processes.
The evolution of Astemo’s identity is as significant as its technical advancements. Officially rebranded from Hitachi Astemo Americas to Astemo Americas, this change aligns with the corporate restructuring of their parent company to Astemo Ltd. The new motto, "Astemo, Mobility Beyond – From the Core of Mobility, Freedom," reflects their dedication to innovation and sustainable transportation solutions.
The term Astemo, derived from "Advanced Sustainable Technologies for Mobility," encapsulates their mission to deliver pioneering and eco-friendly mobility innovations. This branding initiative positions Astemo as a key player in the automotive industry, focusing on sustainability and technological advancement.
About Astemo and Its Commitment to the Future
Astemo operates on a global scale, with its headquarters based in Tokyo, Japan. This joint venture combines the expertise of Hitachi, Honda, and JIC Capital, employing around 80,000 individuals across various regions including the Americas, Asia, Europe, and specifically China and Japan. The company is known for its robust operations in developing and supplying high-quality automotive components and systems.
Astemo prioritizes creating a sustainable future while enhancing corporate value, focusing on the Electric, Vehicle, and Motorcycle Business Divisions that are critical for automotive part manufacturing and related machinery services. Their mission is aligned with creating an eco-friendly environment through innovative solutions and practices.
Frequently Asked Questions
What significant changes are happening at Astemo Americas?
Astemo Americas is introducing innovative mobility technologies, relocating its headquarters, and implementing a new branding strategy.
What is the vision behind the name change to Astemo?
The name Astemo represents "Advanced Sustainable Technologies for Mobility," emphasizing their focus on eco-friendly and advanced automotive solutions.
How many employees does Astemo employ globally?
Astemo boasts around 80,000 employees worldwide, with significant operations in the Americas and beyond.
What key technologies is Astemo showcasing?
Astemo is unveiling advancements in autonomous driving, EVs, suspension systems, brake technologies, and steer-by-wire solutions.
What commitment does Astemo have towards sustainability?
Astemo is dedicated to creating a sustainable society through innovative practices and technologies that enhance mobility while reducing environmental impact.
