Urban Outfitters Joins Forces with HGTV for a Unique Contest
Urban Outfitters is excited to redefine the back-to-campus experience for Generation Z by announcing an engaging partnership with HGTV. As part of their back-to-campus campaign, UO Haul: Special Delivery, the Dream Dorm Makeover Contest invites students to reimagine their living spaces and celebrate their unique styles.
Launch of the Dream Dorm Makeover Contest
This collaboration marks an important phase in Urban Outfitters' initiative aimed at making dorm living vibrant and personal. During this contest, students can submit their visions for their ideal dorm room through Pinterest boards, showcasing their creativity and design preferences.
Contest Details and Participation
Participants are encouraged to curate a board titled 'UO x HGTV Dream Dorm' from July 9 through August 9. This initiative pushes students to express themselves while being practical about what they need to thrive in their new environments. The chosen winner will be awarded a dorm makeover by a renowned HGTV designer, incorporating stylish products from Urban Outfitters, plus a $5,000 cash prize to assist with their back-to-school shopping.
Empowering Personal Expression
Head of Brand Marketing at Urban Outfitters, Cyntia Leo, emphasized the importance of this contest, stating, "This contest holds great significance as it’s about much more than just aesthetics. It’s a chance for students to define their space, which is crucial during such a substantial change in their lives." Dorm rooms are pivotal as they are environments where personal style develops, friendships grow, and new adventures begin. The collaboration with HGTV is aimed at enhancing this transition.
How to Enter: A Simple Guide
To enter the contest, students can follow these straightforward steps:
- Follow Urban Outfitters and HGTV on Instagram and Pinterest.
- Create the Pinterest board titled 'UO x HGTV Dream Dorm'.
- Add a minimum of ten pins from the co-curated board to showcase personal style.
The Winner’s Dream Makeover
The winner will be announced by late July, and the transformation will take place in August. This project will not only involve a makeover but also a captivating social-first content series that documents the entire journey leading up to the reveal.
Say Hello to Stylish Living
HGTV will provide exclusive editorial features and styling tips aimed at young students, helping them maximize their small spaces efficiently. This content targets Gen Z students and their supportive families, making it a perfect blend of inspiration for those looking to revamp their accommodations.
Lauren Burack, Senior Vice President of Marketing at HGTV, shared, "Our goal is to create beautiful, livable spaces. The partnership with Urban Outfitters offers us a chance to inspire young people to develop their individual design perspectives—bringing together a designer's expertise with Urban Outfitters' trendy products. We want to create a stylish 'home away from home' for the winner of the contest."
Celebrating the Journey of Gen Z
The UO Haul initiative is designed to reflect Urban Outfitters' commitment to supporting Gen Z throughout their transitions, from significant life changes to small, everyday needs. Students can explore additional dorm inspiration and gather more details about the Dream Dorm Contest on Urban Outfitters' On Campus destination.
About Urban Outfitters
Urban Outfitters, founded in 1970, is more than a retail brand. It represents a lifestyle aimed at empowering the next generation's uniqueness through creativity and culture. With over 200 stores across North America and Europe, they provide a diverse selection of women’s, men’s, and home products that resonate with their customers' styles and preferences.
About HGTV
HGTV is dedicated to captivating audiences with compelling home and lifestyle content, reaching millions of viewers monthly. The network not only showcases transformation stories but also builds communities through shared design innovations. Working with Urban Outfitters aligns with HGTV’s mission to elevate personal spaces for everyone.
Frequently Asked Questions
What is the Dream Dorm Makeover Contest?
The Dream Dorm Makeover Contest is an initiative by Urban Outfitters in partnership with HGTV that invites students to create their ideal dorm through Pinterest and offers prizes for the best designs.
How can I participate in the contest?
Students can participate by following Urban Outfitters and HGTV on Instagram, creating a Pinterest board titled 'UO x HGTV Dream Dorm', and adding pins that reflect their style.
What will the winner receive?
The winner will receive a complete dorm makeover by an HGTV designer, alongside a $5,000 cash prize to help with back-to-school expenses.
When is the contest deadline?
The contest runs from July 9 to August 9, with the winner being announced later in July.
How does UO Haul support students?
UO Haul is designed to celebrate and support Gen Z students during their transitions through various initiatives, contests, and stylistic support that resonates with their generation.
