Toyota and Ela Taubert Join Forces for a Unique Partnership
This exciting partnership includes Ela's much-anticipated U.S. tour set to kick off in the upcoming months.
To kick off the Latin music journey, Toyota has announced a vibrant partnership with Colombian pop sensation, Ela Taubert, known for her acclaimed debut album 'Preguntas A Las 11:11'. This dynamic collaboration is designed to enhance music discovery for younger audiences and strengthen the brand's commitment to supporting emerging talent on their path to success.
Ela Taubert’s Musical Journey
Ela Taubert's unique blend of anglo pop and Latin rhythms will engage Toyota's audience, allowing them to connect with her musical vision throughout the year. As part of this partnership, Toyota will serve as the presenting sponsor for Taubert's international tour, coinciding with the album release, with details on U.S. tour stops to be revealed shortly.
"Collaborating with Ela Taubert marks an exhilarating step forward in our dedication to cultural connections and innovation," stated Dedra DeLilli, vice president of marketing communications at Toyota. "We are excited to accompany her on this evolving musical journey, delivering an immersive experience that deeply resonates with the passions of the newer generations.
Highlights from the Partnership
Recently, Ela showcased her talents by joining Toyota at the Sueños Music Festival, where she performed an exclusive set at the Toyota Music Den (TMD). This unique venue allows fans to get close to some of the most talented up-and-coming musicians. The event, hosted in Chicago, also featured performances from other notable artists such as DND (Do Not Disturb), Eddie Zuko, Kobi Cantillo, and popular DJs like Gio Sandz and 2Deep.
The Toyota Music Den not only provided captivating musical performances but also engaged fans with interactive activities, including vehicle displays showcasing Toyota's leading models such as the Land Cruiser and Prius Prime plug-in hybrid. Attendees enjoyed exclusive giveaways, enhancing their festival experience.
Future Collaborations and Engagements
Fans can look forward to more collaborative projects throughout the year, as Ela Taubert's musical talent will also feature in other Toyota initiatives. She is set to appear in the upcoming episode of 'Sounds of the Road', presented by Toyota and SiriusXM, an exclusive performance and interview series highlighting both emerging and established artists. This episode will mark a significant moment as it will be the first time the series focuses on a Latin artist.
For updates and exclusive content from the Sueños Music Festival, fans are encouraged to follow Toyota Latino on social media platforms to stay connected with the developments of this exciting partnership and upcoming tour details.
About Toyota
Toyota (NYSE: TM) has become an intrinsic part of the cultural landscape across North America for nearly seven decades, focusing on advancing sustainable mobility through its diverse Toyota and Lexus brands and extensive network of over 1,800 dealerships.
The company employs around 64,000 people in North America who play essential roles in the design, engineering, and assembly of nearly 49 million vehicles across 14 manufacturing plants. In spring, Toyota will commence the production of automotive batteries for electric vehicles at its North Carolina facility. With a broader selection of electrified options on the market than any other automaker, Toyota currently provides 32 different electrified models.
About Ela Taubert
Ela Taubert is an outstanding Colombian Latin pop singer-songwriter hailing from Bogotá, known for her ability to intertwine her cultural roots with inspirations from artists like Miley Cyrus, Adele, and Taylor Swift. Her minimalist pop production featuring alternative influences resonates deeply with fans, providing an emotional refuge through her music. Recent milestones for Taubert include opening for Karol G in Bogotá, winning a Latin GRAMMY for 'Best New Artist,' and collaborating with Joe Jonas on a remix of her hit single “¿Cómo Pasó?”. As she emerges further, her work has been recognized as potential breakout music by several major platforms like Amazon Music and Pandora.
Frequently Asked Questions
What is the nature of the partnership between Toyota and Ela Taubert?
The partnership focuses on Ela Taubert's U.S. tour, enhancing music engagement and experiences for fans.
When is Ela Taubert's U.S. tour scheduled?
Details on the U.S. tour schedule are forthcoming and will be announced soon.
What events has Ela Taubert participated in with Toyota?
Ela recently performed at the Sueños Music Festival, showcasing her music and engaging with fans.
How can fans keep up with updates about Toyota and Ela Taubert?
Fans can follow Toyota Latino on their social media platforms for the latest news and updates about the partnership.
What accolades has Ela Taubert received recently?
She won her first Latin GRAMMY for 'Best New Artist' and has been featured as an artist to watch by major music platforms.
