Torrid Casting Call 2025: A Celebration of Curvy Beauty
Torrid, the premier fashion brand dedicated to curvy women, is excited to announce the return of its much-anticipated annual Casting Call for 2025—a nationwide initiative designed to empower women and redefine beauty standards. This model search isn’t just about finding faces for the brand; it's about representing stories, embracing diversity, and inspiring women everywhere.
An Evolving Tradition
Over the years, Torrid's Casting Call has transformed into a vital platform, allowing women to showcase their individuality and share their journeys. Known for promoting body positivity and authentic representation, Torrid continues to exemplify its unwavering commitment to inclusivity. The campaign invites participants from all walks of life to express themselves and connect with a supportive community that celebrates all forms of beauty.
Highlights from Previous Years
In a striking example of the Casting Call's impact, last year's winner was Essence Sugar, a talented mechanical engineer who won a nationwide search that attracted over 11,000 applicants from across the U.S. and Canada. This year, the selection process has been updated to enhance engagement, utilizing a comprehensive digital experience complemented by social media interaction and influencer collaboration. The result? A seamless opportunity for entrants to reveal their authentic selves and engage with a national dialogue that challenges conventional beauty norms.
Application Process
Applications for this year's Casting Call officially open on September 9, 2025. Interested participants are encouraged to submit their photos and a short video explaining why they should be selected as the next Torrid model. From these submissions, 30 finalists will be chosen, with the public voting to determine the Top 15 finalists. These finalists will then have the unique opportunity to travel to Torrid's headquarters for an immersive bootcamp experience, which includes mentorship, content creation, and professional photoshoots.
Upcoming Events
Moreover, Torrid plans to host an in-person Casting Call event in Los Angeles on October 4, 2025. This dynamic experience will provide participants with professional photography, expert feedback from judges, and essential resources to submit their applications effortlessly, creating an empowering environment for all.
What’s at Stake?
The grand prize for this competition is substantial and includes:
- A $15,000 Torrid Wardrobe, distributed over the course of a year, allowing the winner to fully embrace their individuality through fashion.
- $5,000 in cash to support their journey in fashion.
- The opportunity to feature in Torrid's 2026 marketing campaign, providing a platform to inspire others.
The 2025 Casting Call is more than just a competition. It's a catalyst for community engagement and the creation of high-quality user-generated content that fosters lasting loyalty among customers. With the emergence of exciting new brands under the Torrid umbrella—such as Festi, Nightfall, Retro Chic, Belle Isle, and LoveSick—the Casting Call serves as a crucial means of identifying fresh talents and ambassadors who can authentically represent these lines.
A Message from the CMO
Vivian Alhorn, Torrid’s CMO, emphasizes the brand’s vision stating, "We've always believed that the future of fashion is inclusive. The Casting Call is a pivotal part of how we advance that vision—by shining a spotlight on our customers, honoring their stories, and placing them where they truly belong." This dedication to inclusion is a cornerstone of Torrid’s ethos and continues to resonate throughout their brand.
Learn More
To find out more about the exciting opportunities surrounding the 2025 Torrid Casting Call, prospective models can visit Torrid.com/CastingCall2025 for more detailed information.
Frequently Asked Questions
What is the Torrid Casting Call?
The Torrid Casting Call is a nationwide model search aiming to celebrate diversity and body positivity among curvy women sizes 10-30.
When do applications open for the 2025 Casting Call?
Applications officially open on September 9, 2025, allowing participants to submit their entries.
What are the prizes for the winners?
The winners will receive a significant prize package including a $15,000 wardrobe, $5,000 cash, and a chance to star in a future campaign.
How can participants apply for the Casting Call?
Participants can submit their photos and a video sharing their story on Torrid.com/CastingCall2025.
When will the winners be announced?
The grand prize winner will be revealed on November 11, 2025, closing the cycle for this invigorating competition.
