TomTom Revolutionizes Driving with Innovative Safety Assistant

Transforming the Driving Experience with Smart Technology
In a significant advancement for driver safety, TomTom has unveiled innovative technology that promises to enhance the driving experience. The latest offering, Tom by TomTom, is a road alert assistant designed to provide essential alerts to drivers, ensuring a safer journey. Alongside this product, the new TomTom app integrates seamlessly, creating a comprehensive solution that keeps drivers informed about unexpected road situations.
Key Features of Tom by TomTom
Tom serves as a smart companion during drives, using LED lights and audio signals to alert drivers about speed cameras, potential road hazards, and traffic conditions. This design focuses on minimizing distractions, as it operates with a screen-free and voice-free approach. This simplicity assists drivers in maintaining their focus and confidence on the road.
How the TomTom App Complements the Experience
Once a driver starts their journey, Tom activates automatically, delivering crucial road alerts without requiring pre-set routes. The device works in conjunction with the TomTom app, which runs in the background, thus providing the necessary data to keep drivers informed. For those who prefer navigation, the app maintains its independence by offering detailed turn-by-turn guidance. Relying on TomTom's precise maps, the app ensures up-to-date information on routes and speed limits, particularly with regards to comprehensive speed camera data provided in regions like Europe and North America.
The Power of Data Behind TomTom's Solutions
TomTom's cutting-edge technology is backed by over three decades of specialized mapping expertise and bolstered by data collected from more than 600 million connected devices. This extensive network allows TomTom to gather billions of road-related data points daily, translating into real-time insights that inform drivers about road conditions. Such rich data helps generate accurate traffic information, enabling dynamic routing options that can adapt to current conditions.
Leadership Insights at TomTom
Pim Spaanderman, Managing Director for Consumer at TomTom, expressed pride in launching Tom by TomTom and the accompanying app. Spaanderman stated, "We are excited to redefine the driving experience with our new technology. At TomTom, our goal is to empower drivers with tools that enhance their time on the road, prioritizing safety through intelligent navigation. With decades of mapping experience and valuable community insights, we are delivering unmatched solutions for driver's navigation needs and awareness on the road."
Availability of New Products
The TomTom app is available for free on both Android and iOS platforms, broadening access for users. Meanwhile, Tom by TomTom can be pre-ordered directly from TomTom's website, with its official launch in selected stores set for an upcoming month at a suggested retail price of €79.99, VAT included. This strategic release is designed to provide drivers with the tools they need to navigate safely and confidently.
About TomTom
TomTom has positioned itself as a leader in location technology, asserting its role as a comprehensive mapmaker that integrates data from billions of sources. By offering robust mapping, accurate routing, and real-time traffic updates, TomTom supports drivers, car manufacturers, and developers alike in shaping the future of mobility. With headquarters in Amsterdam and a dedicated team of approximately 3,500 employees, TomTom has been instrumental in helping individuals navigate the world for over 30 years.
Contact Information for Inquiries
For further information about TomTom's products and services, media inquiries can be directed to their media relations team at mediarelations@tomtom.com. For investor relations, individuals can reach out to ir@tomtom.com.
Frequently Asked Questions
What is Tom by TomTom?
Tom by TomTom is a road alert assistant designed to notify drivers of essential alerts such as speed cameras and road hazards, enhancing safety during drives.
How does the TomTom app work with Tom?
The TomTom app runs in the background and provides real-time data and alerts each time Tom is activated during a drive.
Is the TomTom app available for free?
Yes, the TomTom app is available for free download on both Android and iOS devices.
Where can I purchase Tom by TomTom?
Tom by TomTom will be available for pre-order on the TomTom website, with wider availability through Amazon and select retail partners shortly thereafter.
How does TomTom ensure road data accuracy?
TomTom uses data collected from over 600 million connected devices to provide real-time insights and ensure the accuracy of traffic information and mapping.
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