Tofutti Partners with Greens and Grains for Tzatziki Launch
Tofutti Brands, Inc. (OTCQX: TOFB), established as a pioneer in dairy-free alternatives since the 1980s, is thrilled to announce an exciting new partnership with Greens and Grains, a rapidly growing vegan restaurant group from New Jersey. This collaboration marks the introduction of an innovative plant-based tzatziki sauce, crafted using Tofutti’s renowned Better Than Sour Cream dairy-free substitute.
Menu Integration of the New Sauce
This delicious new tzatziki sauce will feature prominently in various menu items at Greens and Grains, including their signature gyros and delectable falafels. Customers will also have the opportunity to enjoy it as a side dish, served alongside fresh, house-made pita bread, enhancing the overall dining experience.
The Growth of Greens and Grains
Owner Lambros Psounos, who started the first brick-and-mortar location, has consistently chosen Tofutti's Better Than Sour Cream for his tzatziki due to its exceptional taste and quality. With ten locations now in operation across various New Jersey counties and a presence at Citizens Bank Park, home of the Philadelphia Phillies, Psounos is adapting to meet the increasing demand for their celebrated dishes.
Psounos explained the importance of consistency, especially as the restaurant begins to expand through franchising. “As we open new locations, maintaining the flavor and quality our customers expect is crucial,” he said. His partnership with Tofutti aims to produce a food-service-sized version of the tzatziki, ensuring that every new establishment delivers the same delightful experience.
Collaboration and Development Process
The collaboration reflects a deep connection between both brands, as Tofutti’s Chief Executive and Financial Officer, Steven Kass, expressed enthusiasm about the partnership. “Working with Greens and Grains is not just about business; it’s about bringing great flavors to vegan and vegetarian communities,” he said. This partnership resonates with Tofutti’s core market, aligning perfectly with their mission to provide delicious plant-based options.
Future Plans for Tofutti
Tofutti is not slowing down with just the new tzatziki twist. Inspired by this collaboration, the brand plans to introduce its own line of tzatziki dips under the Better Than Sour Cream Dips category, which currently includes flavors like French Onion, Garden Cucumber, and Guacamole. Kass shared his excitement about the future, stating, “This partnership has sparked new ideas, and we are looking forward to what lies ahead.”
Both Kass and Psounos take pride in their New Jersey roots, adding a personal touch to the collaboration. “Working with another homegrown brand makes this partnership even more special,” Kass noted, a sentiment that Psounos wholeheartedly agreed with.
For any inquiries, interested parties can reach out to:
Gerry Pugliese, Marketing & Public Relations Manager
Email: gpugliese@tofutti.com
About Tofutti Brands Inc.
Founded in 1981, Tofutti Brands Inc. has innovated in the plant-based food sector, offering a complete lineup of dairy-free, vegan products. Their extensive product range includes vegan cheeses, sour creams, dips, and frozen desserts available in both domestic and international markets. Tofutti continues to be a trendsetter in the food industry with offerings such as frozen dessert pints and their iconic Tofutti Cuties, as well as varieties like Better Than Cream Cheese, and Ricotta cheese alternatives—all certified Kosher-Parve, Halal, and vegan.
Frequently Asked Questions
What is the latest product collaboration involving Tofutti?
Tofutti has partnered with Greens and Grains to create a plant-based tzatziki sauce using their Better Than Sour Cream alternative.
Where will the new tzatziki sauce be available?
The tzatziki sauce will be featured in multiple menu items at Greens and Grains, including gyros and falafels.
Who is the owner of Greens and Grains?
Lambros Psounos is the owner of Greens and Grains, which started its first location in 2015.
What are Tofutti's plans for the future?
Tofutti plans to introduce its own branded tzatziki dip as part of its expanding line of dip products.
How does this partnership benefit both companies?
The collaboration helps Greens and Grains maintain flavor consistency across multiple locations while allowing Tofutti to reach a wider audience in the plant-based market.
