New Insights on Branded Calling Growth
As businesses face the rising threats posed by robocall scams and artificial intelligence, it becomes crucial to adopt effective solutions. Transaction Network Services (TNS) has released a new eBook that provides in-depth data and innovative strategies surrounding branded calling practices for 2024. This timely report delves into how these solutions are being used to protect consumers and businesses alike.
Branded Calling Solutions on the Rise
The eBook titled “Branded Calling Insights 2024 – A Review of Branded Calling Adoption” offers valuable insights, including trends observed throughout the year regarding the use of fraud prevention solutions. As more than 5,800 businesses now utilize TNS’ services, branded calling has witnessed remarkable growth, facilitating connection to over 1.8 million telephone numbers.
Unprecedented Growth in Adoption Rates
In this transformative year, TNS Enterprise Branded Calling has experienced a staggering 221% surge in the volume of branded calls delivered. This dramatic increase signifies how businesses increasingly recognize the potential of branded calling to enhance their outreach, improve customer engagement, and build brand credibility.
Voicing Concerns About Robocall Scams
Jim Tyrrell, Vice President of Global Product Strategy for TNS, underscores the urgency of branded calling: “Businesses increasingly recognize the value branded calls bring to outbound campaigns in the fight against robocalls. TNS Enterprise Branded Calling has become a solution for organizations to solidify their brand reputation and strengthen their customer experience metrics.”
The Importance of Branded Calling in Key Industries
The TNS report brings to light the significant adoption of branded calling across various industries, particularly in high-touch sectors. Industries such as healthcare, financial services, and food and beverage have recognized and embraced the advantages of branded calling to enhance customer interaction and secure trust.
Enhanced Product Offerings for Businesses
In response to the escalating need for security, TNS has also introduced several innovative enhancements within its Enterprise Product Suite. The TNS Enterprise Authentication and Spoof Protection ensures that only verified calls are delivered to customers, blocking fraudulent calls instantaneously. Furthermore, TN Insights provides enterprises with essential data intelligence, helping them understand calling behaviors to improve customer outreach.
Continuing the Fight Against Fraud
With the alarming statistics showing that Americans lost approximately $1.3 billion to imposter scams in the early months of the year, enterprises are encouraged to equip their communications with robust identification tools. As part of their ongoing efforts, TNS is set to introduce a ‘call reason’ feature in 2025, enhancing branded calling's capacity to provide essential context to consumers.
Conclusion and Resources
For businesses keen on understanding the future of branded calling and its implications, TNS' eBook offers a plethora of insights. The report serves as a valuable resource, guiding organizations toward effective practices in clouding combating the challenges posed by malicious actors while reinforcing trust with their customers.
About TNS
TNS stands as a pioneer in the realm of call analytics and robocall mitigation, providing a comprehensive ecosystem designed to restore trust in voice communication. Its industry-leading solutions, including the TNS Call Guardian, help protect subscribers from unwanted robocall threats. With a keen focus on enterprise branding, TNS aims to enhance customer engagement, weaving voice calling into the fabric of omnichannel customer experiences. TNS processes over one billion call events daily across more than 500 operators, placing it at the forefront of addressing today’s communication challenges.
Frequently Asked Questions
What is the main focus of TNS' new eBook?
The eBook highlights the growth of branded calling solutions and insights on fraud prevention strategies for businesses.
How many businesses are utilizing TNS Enterprise Branded Calling?
More than 5,800 businesses are currently using TNS Enterprise Branded Calling solutions.
What was the growth percentage of branded calls in 2024?
TNS Enterprise Branded Calling saw a 221% increase in the number of branded calls delivered in 2024.
Why is branded calling important for businesses?
Branded calling helps enhance customer trust, increase engagement, and combat robocall scams, leading to better customer experiences.
What new features can customers expect from TNS in 2025?
Customers can look forward to the addition of a 'call reason' feature to the branded calling capabilities, enhancing transparency and understanding.
