Tito's Handmade Vodka Welcomes LALO Tequila
Tito's Handmade Vodka, a prominent player in the spirits industry, has taken a significant step by acquiring a majority stake in LALO Tequila. This strategic move unites two iconic brands rooted in family legacy and tradition.
Bringing Together a Shared Ethos
LALO Tequila, co-founded by Eduardo "Lalo" González, David "R" Carballido, and Jim McDermott, embodies a commitment to craftsmanship and quality. The brand is known for its unique approach to tequila production, using only three premium ingredients: mature Highland agave, deep mineral-rich well water, and specially selected champagne yeast. This recipe leads to a blanco tequila that boasts a clean and distinctive flavor.
As Tito Beveridge, founder of Tito's Handmade Vodka, stated, "If you're going to do something, do it well." This philosophy resonates strongly with the founders of LALO, who emphasize simplicity and authenticity in their products. The alliance promises to help LALO expand its reach while maintaining the integrity of its brand.
Strategic Growth and Opportunities
The new partnership not only grants LALO the benefit of Tito's robust distribution network but also provides invaluable sales support. With an eye on global expansion, LALO is poised to share its exceptional spirit with a wider audience. Eduardo "Lalo" González will continue to oversee production, ensuring that the brand remains true to its roots.
In celebrating this milestone, Lalo emphasizes his family's legacy, stating, "My late father is the namesake of this brand, and I know he would be proud to see how far we've come." This acquisition represents a natural progression in LALO's journey, aligning its vision with Tito's well-regarded reputation.
Similarities in Growth and Values
LALO has garnered a loyal following by adhering to the same principles that propelled Tito's to success in its early days. Both brands emphasize quality over quantity, shunning shortcuts and trends to create authentic products that speak for themselves. With a firm foundation and a shared passion for excellence, the alliance aims to make its mark in the industry.
As Jim McDermott noted, "Tito has been a close friend for years and has influenced our approach. Together, our two companies will be stronger, and I am excited about continuing this journey with Tito's support."
The Beauty of Mexico
This partnership offers a unique opportunity to celebrate and share Mexican culture with the global community. David Carballido stated, "This collaboration allows us to showcase our beautiful country while staying true to our heritage." The founders of both brands acknowledge the importance of preserving their legacy while pushing forward into new markets.
A Unique Spirits Partnership
This acquisition marks a new chapter for Tito's Handmade Vodka, representing its first strategic partnership of this nature. Unlike typical corporate mergers, this union is rooted in shared values and mutual respect, allowing both companies to remain focused on producing exceptional spirits.
Advisors played a crucial role in navigating this transaction, with PJT Partners advising Tito's and Perella Weinberg assisting LALO. Legal counsel was provided by DLA Piper for Tito's and Wilson Sonsini Goodrich & Rosati for LALO.
The transaction is anticipated to close soon, following the standard regulatory approvals and customary closing conditions.
About Tito's Handmade Vodka
Tito's Handmade Vodka was established by Bert "Tito" Beveridge, a sixth-generation Texan. Starting in the mid-1990s from a small shack in Austin, he crafted what would become Texas' first legal distillery. Tito's vodka is known for its quality; it is distilled from corn and certified gluten-free, and is available in various sizes to cater to different customer preferences.
About LALO Tequila
LALO Tequila was crafted by co-founders Eduardo "Lalo" González and David "R" Carballido, who share a deep connection to their Mexican heritage. Their commitment to creating a high-quality tequila led to the birth of LALO, which showcases the purity and essence of Jalisco. The brand emphasizes a fresh, modern approach to tequila-making while honoring traditional practices. They invite everyone to experience the distinct taste and culture embodied in LALO Tequila.
Frequently Asked Questions
What brands are involved in the acquisition?
The acquisition involves Tito's Handmade Vodka acquiring a majority stake in LALO Tequila.
Who founded LALO Tequila?
LALO Tequila was co-founded by Eduardo "Lalo" González, David "R" Carballido, and Jim McDermott.
What is unique about LALO Tequila?
LALO Tequila is known for its use of high-quality ingredients and adherence to traditional tequila practices to create a unique, clean flavor.
How will this acquisition benefit LALO Tequila?
LALO will gain strategic sales support and access to Tito's distribution network, accelerating its growth and expansion.
Who established Tito's Handmade Vodka?
Tito's Handmade Vodka was founded by Bert "Tito" Beveridge in the mid-1990s in Austin, Texas.
