Tims China Marks Sixth Year with Exciting New Offerings
On February 26, TH International Limited (NASDAQ: THCH), the exclusive operator of Tim Hortons coffee shops in China, will celebrate its sixth anniversary. Over these past years, Tims China has achieved impressive milestones, including a listing on NASDAQ and the expansion of over 1,000 locations across various cities. This rapid growth underscores its strong position in the competitive coffee market, where Tims China has successfully implemented its distinctive "Coffee + Warm Food" approach, ensuring a unique customer experience.
Classic Donuts are Back with a Healthier Twist
In a celebratory move, Tims China is reintroducing some beloved donut classics that have captured the hearts of customers. Responding to enthusiastic demand, Tims China is bringing back three fan-favorite donuts with a healthier twist, containing 60% less sugar while still delivering the same delightful taste.
Classic Donuts Return, Rekindling Sweet Memories
- The Classic Original Donut: A low-sugar base, freshly baked and dusted with powdered sugar. This donut blends butter and cream flawlessly during the baking process, resulting in a rich aroma and smooth flavor profile.
- The Canadian Maple Donut: Made with premium Canadian maple syrup, this donut combines toffee-flavored chocolate with low-sugar white chocolate for a stunning amber glaze that perfectly balances sweetness with rich toffee notes.
- The Boston Cream Donut: Topped with a low-sugar dark chocolate glaze, this light and airy donut features a filling of whipped cream that is incredibly smooth, mirroring the texture of vanilla ice cream. The blend of slightly bitter cocoa and sweet cream creates a deliciously layered treat.
To mark these exciting donut returns, Tims China is launching a special promotion. From now until March 24, customers can enjoy a free Classic Original Donut with the purchase of any selected coffee during afternoon tea hours, from 2:00 PM to 5:00 PM daily. This pairing of coffee and donuts is perfect for starting the day, enjoying a midday break, or sharing sweet moments with family and friends.
The Evolution of China’s Favorite “Double Double”
An iconic offering at Tims, the "Double Double"—which comprises double cream and double sugar—is a favorite among many. It symbolizes a ritual for those who have worked or lived in Canada, evoking warm memories and cherished experiences.
Adapting to local preferences, Tims China proudly presents the “Rich & Smooth Latte Series,” an enhanced version of the beloved Double Double tailored to the Chinese market. This new espresso-based beverage incorporates 40% more coffee beans and merges premium Arabica coffee with cold-drip creamy milk, resulting in a luxuriously smooth texture and unparalleled flavor.
The Vision Behind Tims China's Rapid Growth
Yongchen Lu, CEO of Tims China, expressed gratitude towards the support from Chinese consumers over the years, stating, "We are honored by the warm welcome Chinese consumers have given us, especially our 24+ million Club members. Our commitment to adapting our Coffee + Warm Food offerings reflects evolving consumer preferences and the dynamic nature of market trends. We aim to consistently introduce exciting options for our customers."
About TH International Limited
TH International Limited (NASDAQ: THCH) operates as the master franchisee of Tim Hortons coffee shops in mainland China, Hong Kong, and Macau. Founded in collaboration with Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International, Tims China is guided by principles of world-class execution, data-driven strategies, and a genuine focus on innovation and community.
Frequently Asked Questions
What is the significance of Tims China's sixth anniversary?
It marks six years of successful operations and growth, highlighting milestones such as achieving over 1,000 store openings and a NASDAQ listing.
What new products are being introduced for the anniversary?
Tims China is reintroducing classic donuts with 60% less sugar, including the Classic Original, Canadian Maple, and Boston Cream donuts.
What is the new promotion offered by Tims China?
Customers can receive a free Classic Original Donut with their purchase of any selected coffee during afternoon tea hours until March 24.
How has Tims China adapted the Double Double for local consumers?
Tims China has launched a China-exclusive “Rich & Smooth Latte Series” that enhances the traditional Double Double by adding more coffee and combining it with creamy milk for a smoother taste.
Who is behind the operations of Tims China?
TH International Limited is the parent company, operating Tim Hortons as the exclusive master franchisee in the region.
