TimberTech® Recognized as a Brand That Matters
TimberTech®, a notable name in the outdoor living industry, has made waves recently by being recognized as one of Fast Company’s 2024 Brands That Matter. This accolade, awarded by Fast Company, acknowledges brands that have excelled in cultural relevance and truly resonate with consumers. TimberTech's impressive marketing and innovative products have secured its place in the prestigious Benchmark Brands category.
Transformation into a Lifestyle Brand
This recognition highlights TimberTech's evolution from a traditional building products company into a formidable lifestyle brand. The company has been redefining outdoor living by blending the natural beauty of wood with cutting-edge technology. This approach not only offers homeowners an aesthetically pleasing option but also provides a low-maintenance and sustainable alternative to conventional wood decking, enhancing durability and performance.
Commitment to Sustainability and Design
According to Samara Toole, the Chief Marketing Officer of The AZEK Company, TimberTech stands for more than just decking. It’s about empowering homeowners to realize their outdoor living dreams with products that combine innovative sustainability and exceptional design. Their products mimic the appearance of real wood, allowing homeowners to enjoy both beauty and environmental responsibility without compromise.
Leading Innovation in the Decking Industry
TimberTech is at the forefront of innovation in the decking sector, utilizing a remarkable amount of recycled materials—up to 85%—in their products. With a diverse portfolio, the company caters to various budgets and design preferences, ranging from textured boards that emulate natural wood to sleek modern styles. This variety ensures that every homeowner can create their perfect outdoor space.
Successful Rebranding Efforts
The recent rebranding of TimberTech has yielded impressive results, significantly boosting brand awareness among homeowners and contractors. Their new tagline, “Everything Wood Should Be,” encapsulates the essence of their mission—melding classic design aesthetics with superior performance and environmental stewardship.
Recognition for Emotional and Cultural Impact
Fast Company evaluated candidates based on their emotional appeal, cultural relevance, clarity, and originality. The inclusion of TimberTech among the honorees of this award further cements its leadership status in the outdoor living sector and underscores its positive influence on both the environment and the lives of consumers.
About The AZEK® Company
The AZEK Company Inc. (NYSE: AZEK) is the leading designer and manufacturer of sustainable outdoor living products, including TimberTech decking and railing systems. Renowned for innovation and quality, their products are crafted from up to 85% recycled materials, replacing traditional wood for a long-lasting and eco-friendly solution. The AZEK Company aims to accelerate the integration of recycled materials in manufacturing, successfully diverting millions of pounds of waste from landfills each year.
Achievements and Recognitions
With a workforce of around 2,000 employees, The AZEK Company continually strives for excellence, resulting in numerous accolades including being named one of America’s Climate Leaders by USA Today and a winner of the 2024 Real Leaders® Impact Awards. Their operational reach extends across several states, including facilities for both manufacturing and recycling.
Frequently Asked Questions
What is TimberTech known for?
TimberTech is renowned for its premium composite decking products that offer sustainable alternatives to traditional wood.
Why was TimberTech recognized by Fast Company?
TimberTech was recognized for its cultural relevance and emotional impact, standing out in the Benchmark Brands category of Fast Company's 2024 Brands That Matter.
How does TimberTech ensure sustainability?
TimberTech incorporates a significant percentage of recycled materials in its products, promoting environmental responsibility while ensuring high performance.
What does the tagline 'Everything Wood Should Be' mean?
It signifies TimberTech's commitment to delivering beautiful, durable, and sustainable outdoor solutions that mimic the look of real wood.
How does TimberTech benefit homeowners?
TimberTech provides homeowners with low-maintenance, aesthetically pleasing products, enhancing their outdoor living spaces without sacrificing sustainability.
