THG Creative and Tishman Speyer Enhance Iconic Rooftop Views
In an exciting new era for visitors of Rockefeller Center, the independent creative agency THG Creative has officially concluded a comprehensive five-year endeavor to reimagine the Top of the Rock Observation Deck. This remarkable transformation, carried out in collaboration with owner and operator Tishman Speyer, has brought forth a range of innovative experiences that truly celebrate the rich history and vibrant culture of this iconic landmark.
Skylift: An Unforgettable Experience
The centerpiece of this revitalization is Skylift, a breathtaking open-air platform that elevates guests 30 feet above the existing observation deck, offering stunning 360-degree views of New York City. With its launch, Skylift features an impressive 96 LED pixel flutes and a mesmerizing 3.5-minute light show, creating a vivid visual experience complemented by the landmark's historic architecture.
Engaging New Attractions
One floor below Skylift, a captivating attraction named The Beam invites visitors to experience a recreation of the famous "Lunch Atop a Skyscraper" photograph. This allows guests to be securely strapped onto a steel beam, elevated 12 feet above the ground, providing expansive views of the city, including Central Park and the bustling skyline.
Revamping the Guest Experience
But the enhancements don’t stop at the observation deck. THG Creative has also transformed the Welcome Gallery, providing guests with interactive and immersive experiences from the moment they arrive. The Welcome Gallery showcases vibrant hand-painted murals that narrate the nearly 100-year history of Rockefeller Center, offering visitors a comprehensive introduction to the site.
A Story Through Projections
At the heart of the Welcome Gallery, a stunning six-minute projection-mapped show on a meticulously crafted model of Rockefeller Center captures the essence of its construction and cultural significance. This remarkable presentation, combined with a multimedia theater experience, guides visitors through the rich narrative of the landmark through archival footage and animations.
Seamless Transitions and Dazzling Designs
Guests are treated to an elevated experience all the way from the ground floor to the 67th floor, thanks to a redesigned elevator journey filled with captivating shows that feature the building's exquisite art and history. This seamless transition enriches the overall visitor experience, making every aspect of their visit unforgettable.
“Our goal was to honor Rockefeller Center’s storied legacy while providing visitors with exhilarating experiences,” stated Phil Hettema, Founder and CEO of THG Creative. “The collaboration with Tishman Speyer has yielded a gloriously comprehensive and memorable journey that ensures guests will leave with lasting impressions.”
A Commitment to Excellence
THG Creative’s extensive work at the Top of the Rock exemplifies their dedication to creating mesmerizing guest experiences. The agency has partnered with numerous world-class service providers, ensuring that every detail of the renovation reflects quality and innovation.
With nearly four decades of expertise in themed entertainment, THG Creative continues to work with major clients to design and create attractions that inspire and engage audiences worldwide. Their commitment to creativity shines through in every facet of the Top of the Rock revitalization, from its awe-inspiring views to the rich storytelling embedded in its attractions.
About THG Creative
Based in Pasadena, California, THG Creative has collaborated with renowned clients across various industries, including theme parks, museums, and sporting events. Their impressive portfolio showcases their talent for bringing to life unique and interactive experiences that resonate with visitors. For more information about THG Creative's groundbreaking work, interested parties can visit their website.
Frequently Asked Questions
What is Skylift?
Skylift is an open-air observation platform that provides visitors with spectacular 360-degree views of New York City, elevated above the Top of the Rock observation deck.
What other attractions were introduced at Top of the Rock?
In addition to Skylift, the Top of the Rock now features The Beam, which offers an engaging visual experience by allowing guests to sit on a replica steel beam.
What changes were made to the visitor experience?
The Welcome Gallery has been redesigned to include interactive displays and media that highlight the history of Rockefeller Center and enhance the overall visit for guests.
How long did the renovation project take?
The extensive renovation project took five years to complete and involved close collaboration with Tishman Speyer.
Who is THG Creative?
THG Creative is an experiential design agency specializing in creating engaging and unforgettable attractions across various industries worldwide.
