Terlato Wine Group and Taraji P. Henson Join Forces for Growth

Exciting Collaboration with Taraji P. Henson

Award-winning actor and entrepreneur Taraji P. Henson has joined forces with Terlato Wine Group to elevate the Seven Daughters brand. This partnership is all about bringing new energy to the Moscato category and refreshing the brand's image by embracing community, culture, and authenticity.

Seven Daughters: A Modern Approach

The collaboration aims to showcase the breadth and diversity of the Seven Daughters portfolio, with a redesigned brand platform and packaging intended to resonate with a wide array of wine enthusiasts—from newcomers to seasoned aficionados. Inspired by her travels in Italy, where she sampled an array of wines, Henson envisioned collaborating with a team capable of crafting unique wine experiences. Thus, she approached Terlato Wine Group, a leader in winemaking excellence, for this exciting venture.

Bridging Cultures Through Wine

"Taraji is an unprecedented talent whose influence on both culture and business is evident," remarks Bill Terlato, President and CEO of Terlato Wine Group. "We recognize the vibrant energy she infuses into the wine industry through our collaboration, unveiling a revitalized version of Seven Daughters Moscato. This initiative is aimed at enhancing visibility, fostering consumer relationships, and propelling growth in the Moscato segment."

For Henson, working alongside Terlato's team is a thrilling endeavor. She notes, "My commitment to cherishing every moment aligns perfectly with Seven Daughters’ values. The new design embodies our shared vision while celebrating the significance of community and connection. I'm eager to reintroduce Seven Daughters to the world."

Philosophies of Celebration and Connection

The association between Seven Daughters and Henson thrives on a central philosophy: a commitment to celebrate every moment, never settle for less, and recognize the strength in unity. By means of events, impactful social media presence, influence partnerships, and experiential in-store promotions, this collaboration seeks to cultivate authentic connections among consumers who share a passion for celebrations and quality wines.

Henson's Expanding Business Endeavors

Taraji P. Henson is known for diversifying her business ventures through products that resonate with her passions and her audience. With a meticulous approach towards brand partnerships, she prioritizes associations with brands upholding high standards of quality and authenticity—principles that aligning seamlessly with Seven Daughters. This partnership marks a pivotal moment in her entrepreneurial journey, deepening her connection with her audience.

A Refreshing Take on Moscato

This evolution of Seven Daughters includes a comprehensive brand refresh, incorporating an elegant bottle design, modernized logo, and whimsical elements inspired by Henson's personal favorites in the packaging. The standout feature of the redesigned identity is the dynamic hand-illustrated watercolor 'seven,' enclosed within a symbolic connected ring. The number symbolizes the exquisite gowns adorning Henson through various prestigious events and represents the supportive community that has propelled her success.

Moscato's Widespread Appeal

Moscato is increasingly becoming a favorite, particularly among diverse demographics such as Black, Hispanic, and Asian consumers—who are making headlines as a significant group driving the growth of the US wine market. The recent data indicates an uplift in wine spending among these communities, showing growth in interests that Seven Daughters seeks to actively cater to. With its launch in 2006, Seven Daughters Moscato has established itself as a staple for consumers seeking refreshing, budget-friendly options perfect for gatherings or casual sips.

Moscato Details You Need to Know

Here are some specifications of the new Moscato:

• Vintage: 2023
• Appellation: Moscato Veneto IGT
• Grape Varietal: 100% Moscato
• Alcohol (ABV): 7.5%
• SRP: $14.99
• Tasting Notes:
  • Color: Crisp pale golden
  • Aroma: A refreshingly sweet mix of florals, stone fruit, and citrus
  • Taste: A delightful balance of bright flavors, including fresh white peaches, orange zest, lemon meringue, and almond

About Seven Daughters

Seven Daughters, created in 2006 by Terlato Wine Group, is famed for its delicious Moscato, produced from 100% Moscato grapes sourced from family-owned farms in Italy. This delightful concoction can be enjoyed chilled straight from the bottle or utilized as a base for a variety of cocktails. Renowned as the top-selling Moscato in US on-premise establishments, according to a recognized database of wine selections.

About Terlato Wine Group

Established in 1938, Terlato Wine Group stands as a beacon in the family-owned winery landscape, delivering premium wines and spirits from across the globe. As a leader in distribution of fine wines and spirits in the United States, Terlato takes pride in representing over 85 premium brands committed to excellence, innovation, and supporting family-owned winemakers worldwide.

About Taraji P. Henson

Taraji P. Henson is widely acclaimed as an Academy Award-nominated actor, renowned author, producer, and entrepreneur, celebrated for her invaluable contributions to the entertainment realm. Recently starring in a limited series, she displays a continuous commitment to uplifting her community through her work in film and her successful hair care line.

Frequently Asked Questions

Who is Taraji P. Henson?

Taraji P. Henson is an Academy Award-nominated actor, author, and entrepreneur known for her roles in acclaimed films and series.

What is the significance of Taraji's collaboration with Terlato Wine Group?

This collaboration aims to refresh the Seven Daughters brand, resonating with a broader audience and celebrating community connections.

What are the main features of the new Seven Daughters Moscato?

The new Moscato features an elegant design, refreshing flavor profile, and is crafted from 100% Moscato grapes.

How has Moscato's popularity changed among consumers?

Moscato has seen increased popularity, particularly among Black, Hispanic, and Asian consumers, contributing to growth in the wine market.

When was Seven Daughters launched?

Seven Daughters was launched in 2006 by Terlato Wine Group, introducing a delightful Moscato to wine enthusiasts.

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