What's Cooking at Hotel Zetta?
Ever see a company shake up an event like TELUS Digital is about to at Dreamforce 2026? Instead of the usual booth schmooze-fest at Moscone Center, these folks are camping at Hotel Zetta with a packed 'boutique' agenda. From September 15–16, they're rolling out serious insider sessions for the big brains in financial services, education, and more. It's hands-on time with the pros, folks who've seen it, built it, and lived to tell the tale—no sugarcoating here. If you’re in SF, this is as close as you'll get to getting the real dirt on moving Agentforce into action.
Beyond Networking: Real Insights
What strikes me is the earnest approach TELUS Digital has got for Dreamforce. They've ditched the plastic veneer, opting for real talk in cozy settings. The industry's marching toward AI—Agentforce is the buzzword, and TELUS isn’t just riding the wave; they're the wave. Will Mayo, the guy steering this ship as Global SVP of Growth, is throwing open the doors for industry leaders to see how TELUS has turned customer service and higher ed on their heads. TELUS doesn't pretend it's a walk in the park, and that resonates.
Agentforce Front and Center
Agentforce's drumbeat grows louder in 2026. And TELUS Digital's Agentforce-a-palooza during the two-day gig gives you all the feels of a backstage pass. We’re talking 40 AI agents up and running—far from pie-in-the-sky. Demos at Hotel Zetta hit all the right chords, covering contact centers to field services like nobody’s business. They’ve got Salesforce muscle flexed all over 35+ countries—so the grip is global and real.
The Demand for AI
“Every conversation we're having with clients right now has moved past 'should we pilot Agentforce' to 'how do we get this into production...'” —Will Mayo, TELUS Digital
Gartner’s calling it like it is: 91% of leaders are sweating over AI implementation this year. TELUS Digital answers that call with those exclusive huddles, laying down the ropes on pulling off AI-intelligent customer experiences without losing the plot. As customers shift, TELUS addresses common fears in AI scaling, ensuring data, trust, and team dynamics aren’t victims at the altar of progress.
No Need for Rose-Colored Glasses
The event isn’t just geeks flaunting their tech prowess; it's also about asking the tough questions. How will your team handle Agentforce? What about governance and data integrity? In an era full of tech talk but lacking clear roadmaps, sessions led by experts like Julia Taylor and Steve Stevens are promising straightforward advice. They’ll slice through jargon, serving up what enterprises truly need.
Why Investors Should Take Note
Look, anyone with skin in TELUS stock (NYSE: TU) or pondering AI disruptions would do well to shadow these sessions or tune into their updates. It's not just one more presentation; it’s the kind of hands-on play-by-play you don’t score every day. TELUS is proving their staying power in digital transformations is something to bank on as AI reshapes industries.
So, are you on scout duty? Head to Hotel Zetta if you’re lucky enough to sneak a spot. Because when agents go live across sectors in such a global spread, knowing who led the charge could mean having your finger on the right pulse.”
Raising the Stakes at Dreamforce
TELUS Digital's showcasing at Hotel Zetta is a coup. It's a place for candid discussions, real demos, and strategic sessions. No fluff. Just enterprise-grade solutions where visitors are more than spectators; they're part of a knowledge exchange.
Don't miss registering if you can—it’s RSVP only, and seats are finite. For both attendees and remote onlookers, what happens here is going to reverberate through strategy sessions everywhere as more enterprises confront their AI futures. FOMO is real this year, and missing out could mean lagging behind in the digital race. So prep those calendars and watch for updates!
