TEGNA Promotes Tom Cox for Strategic Expansion
TEGNA Inc. recently elevated Tom Cox to a pivotal role in their distribution strategy, a move signaling the company's commitment to local news and its valuable content. With his extensive experience in media, Cox will spearhead the coordination of TEGNA's partnerships with major networks like NBC, CBS, ABC, and Fox.
Strengthening Partnerships for Local News
In his expanded role, Cox's focus will be on enhancing the affiliation partnerships with these networks, ensuring that TEGNA's local stations broadcast high-quality news content alongside premium network offerings. This initiative aims to bolster the presence of local news in the competitive media landscape.
A Passion for Community Engagement
TEGNA's CEO, Mike Steib, expressed confidence in Cox's capabilities, noting his 20 years of extensive experience across the media ecosystem. "Tom's leadership is critical as we work closely with our partners to cultivate a strong media environment that benefits local communities," Steib stated.
Excitement for the New Mission
Cox emphasized his eagerness to deepen TEGNA's relationships with distribution partners and enhance service for their audience of over 100 million monthly users. His ongoing commitment to the mission of making impactful local news accessible resonates deeply within the company.
Leadership in Mergers and Acquisitions
On top of his new responsibilities, Cox will continue managing mergers and acquisitions, contributing significantly to TEGNA's growth. Since joining TEGNA in 2011, he has successfully navigated through over fifty transactions, adding nearly $10 billion to the company and expanding its portfolio significantly.
Driving Business Development Forward
His successful track record includes leading TEGNA's connected TV advertising business, Premion, which has emerged as a critical component of the company's advertising strategy. Cox's leadership is expected to bolster TEGNA's market position in the evolving digital landscape.
About TEGNA Inc.
TEGNA Inc. strives to empower communities by providing the essential news and services that local populations value. With a reach of over 100 million monthly viewers across 64 television stations in 51 markets, TEGNA is dedicated to building a sustainable future for local journalism.
Commitment to Local Audiences
TEGNA's focus on connecting with viewers through various platforms, including web, mobile apps, and linear television, ensures that they remain an integral part of their communities. Their forward-thinking approach aims to maximize audience engagement and satisfaction.
Frequently Asked Questions
What changes is Tom Cox overseeing at TEGNA?
Tom Cox is taking on an expanded role to enhance TEGNA's distribution efforts, overseeing partnerships with major networks and boosting local news programming.
How long has Tom Cox been with TEGNA?
Tom Cox has been with TEGNA since 2011, where he initially served as senior vice president and head of corporate development.
What is the primary mission of TEGNA Inc.?
TEGNA Inc. aims to empower communities by providing trusted local news and services that significantly impact their audiences.
Where does TEGNA operate its television stations?
TEGNA operates 64 television stations across 51 U.S. markets, reaching a substantial audience monthly.
What role does connected TV advertising play in TEGNA's strategy?
Connected TV advertising, particularly through TEGNA's Premion, is vital for expanding its advertising base and engaging with a broader audience.
