TEGNA and Dallas Mavericks Expand Broadcast Access
TEGNA Inc. (NYSE: TGNA) and the Dallas Mavericks have announced an exciting initiative that will enhance the broadcast availability of Mavericks games to millions of enthusiastic fans across Texas. This new collaboration will provide free, over-the-air access to games that are not exclusively televised nationally, significantly increasing the audience reach.
Wider Broadcasting Footprint
As part of this initiative, starting with the upcoming Mavs vs. Suns game, several additional television stations will join the existing ranks of TEGNA-owned channels to broadcast a minimum of 70 Mavericks games throughout the season. This expansion is estimated to allow approximately 14 million viewers to enjoy the Mavericks' games right from their homes.
Participating Stations
The following eight stations have signed on to participate in this broadcast program:
- KFDA 10.2 in Amarillo, Texas
- KDBC 4.2 in El Paso, Texas
- KGBT 4.1 in Harlingen-Brownsville, Texas
- KXNU 10.2 in Laredo, Texas
- KMYL 14.1 in Lubbock, Texas
- KXII 12.2 in Sherman, Texas
- KSHV 45.1 serving Shreveport, La. and Texarkana, Texas
- KJBO 3.2 in Wichita Falls, Texas and Lawton, Okla.
This initiative reflects a strong commitment to bringing local sports content closer to fans and enhancing community engagement.
Game Broadcast Details
The upcoming season is set to give fans more than just games; it offers pre- and post-game shows, enhancing the viewer experience. Senior vice president of media operations at TEGNA, Brad Ramsey, expressed enthusiasm about the feedback from fans and advertisers, stating the expansion will increase excitement among Mavericks supporters.
Statements from Leadership
Cynt Marshall, the CEO of the Dallas Mavericks, emphasized the organization’s priority to provide access to games for all fans, stating they are committed to enhancing the entertainment value for their loyal followers. Collaboration with WFAA was highlighted as instrumental in achieving these goals.
According to Sandy Breland, chief operating officer of Gray Media, the partnership is expected to keep the tradition of offering local sports free over-the-air alive. Similarly, Andrew Alford from Nexstar expressed excitement about the wider reach for Mavericks basketball in Texas and Louisiana, promising a thrilling NBA season ahead.
Rob Weisbord, COO and president of local media at Sinclair, reaffirmed the company’s dedication to delivering high-quality sports programming and their excitement about extending the presence of Mavericks games in El Paso.
New Programming Launch
In addition to the partnership with local stations, the newly rebranded TEGNA station KFAA in Dallas-Ft. Worth will start broadcasting from October 20, introducing new programming alongside the Mavericks games. This will allow an even broader audience to access the games, with simulcasts also available on WFAA. Major providers such as AT&T U-verse, DIRECTV, and Fubo will carry these broadcasts as well.
Future Engagement and Information
Viewers eager to catch their favorite team can visit local listings or the Mavericks’ websites for more information on broadcasts and setup for over-the-air antennas. TEGNA and WFAA are taking the lead on local advertising and sponsorship sales linked to these broadcasts, further bridging connections between the team and its fans.
Frequently Asked Questions
What is the purpose of the new broadcasting initiative?
The initiative aims to expand the accessibility of Dallas Mavericks games to a broader audience, providing free over-the-air broadcasts of games that are not nationally televised.
Which stations are participating in this program?
Each participating station includes KFDA in Amarillo, KDBC in El Paso, and several others, totaling eight additional stations across Texas and Louisiana.
How many games will be broadcast during the season?
TEGNA and the Dallas Mavericks are planning to broadcast 70 or more games throughout the season.
What additional content will be provided to viewers?
In addition to game coverage, pre- and post-game shows will enhance viewer engagement and enjoyment.
How can fans find more information about game broadcasts?
Fans can check local listings or visit the official Mavericks and TEGNA websites for detailed broadcast information and access programs.
