TEGNA's Major Local News Expansion
TEGNA Inc. (NYSE: TGNA) is taking a impressive step forward by significantly enhancing local news coverage, offering live morning newscasts from 7 to 9 a.m. in over 50 markets. This expansion aligns with the growing viewer demand for localized reporting accessible through various platforms such as streaming and connected TV.
Meeting Audience Needs with New Programming
The goal of this ambitious initiative is to deliver more than 100 hours of fresh local news every day, enabling TEGNA to connect with over 100 million viewers. As explained by Adrienne Roark, the chief content officer at TEGNA, local news plays a pivotal role in people's daily lives. This new programming option allows audiences to stay informed with news from their trusted sources, especially during a time of day when local information has been scarce.
Growth Potential for Advertisers
Tegna’s new scheduling will offer advertisers unique opportunities to reach targeted audiences. As Roark noted, this initiative not only serves viewers but also creates fresh avenues for advertisers to connect with potential customers based on how they engage with content. The strategic expansion is poised to enhance the overall viewer experience and to bolster community engagement.
Proven Success Through Testing
Previously, select TEGNA stations began pilot testing the new live digital news streams in the early morning hours, yielding promising results. For instance, some stations witnessed a near 50% spike in viewership month-over-month during severe weather events or breaking news situations. Such positive outcomes underscore the potential benefits of expanding local programming during these crucial hours.
Implementation Across the Country
This summer, TEGNA will actively provide live local programming at 7-9 a.m. in 35 markets, expanding to more than 50 markets by fall. This rollout emphasizes TEGNA’s commitment to strengthening local journalism and increasing access to quality news.
Accessing Morning Live Streams
For viewers interested in enjoying the local morning livestreams, they can easily access the content by downloading the TEGNA station Plus app on devices such as Roku and Amazon Fire TV, or simply by visiting their local station’s website. Select secondary broadcast networks will also carry this innovative programming, ensuring ample access points for viewers.
About TEGNA Inc.
TEGNA Inc. (NYSE: TGNA) is dedicated to empowering local communities through trustworthy news and services that matter. Operating 64 television stations in 51 U.S. markets, TEGNA reaches an extensive audience of over 100 million people every month through various platforms including web, mobile apps, streaming services, and linear television. This mission reflects TEGNA's commitment to cultivating a sustainable future for local news.
Contact Information for Media and Investors
For media inquiries, please contact:
Molly McMahon
Senior Director, Corporate Communications
703-873-6422
Email: mmcmahon@tegna.com
For investor inquiries, contact:
Julie Heskett
Senior Vice President, Chief Financial Officer
703-873-6747
Email: investorrelations@TEGNA.com
Frequently Asked Questions
What is the purpose of TEGNA's local news expansion?
The expansion aims to meet the increasing demand for local news coverage, allowing viewers access to live programming during morning hours.
When will the new programming be available?
Live local programming will be available from 7 to 9 a.m. in summer, expanding to over 50 markets in the fall.
How can viewers access the live streams?
Viewers can access the live streams through the TEGNA station Plus app or directly via their local station's website.
What kind of content will be included in the new programming?
The programming will feature daily news, weather updates, and traffic reports tailored for local audiences.
How does TEGNA support local communities?
TEGNA is committed to providing trusted news and services that empower communities and foster engagement.
