TechTarget Leaders to Speak at OpsStars Conference
TechTarget, Inc. (Nasdaq: TTGT), a leader in B2B technology purchase intent data and services, has announced an engaging panel at the upcoming OpsStars Conference. Chief Marketing Officer John Steinert will take the stage with Jon Miller, co-founder of Marketo. Their session, titled “Measure What (Really) Matters: The Metrics of Buying Groups,” promises to be an informative discussion targeting revenue teams.
Exploring Buying Group Metrics
This panel aims to delve into innovative strategies that Revenue teams can implement to measure and interpret vital metrics when working with Buying Groups. The speakers will explore essential methodologies needed for a successful opportunity-focused approach while emphasizing how these metrics can guide effective marketing and sales alignment.
Key Topics for Discussion
During their session, Steinert and Miller will touch on a variety of significant topics, including:
- Aligning the goals of sales and marketing when Marketing Qualified Leads (MQLs) are not present.
- Creating important metrics that cater specifically to Buying Group engagements.
- Transforming organizational mindsets and tactics to foster success.
The discussion will be moderated by Alice Walker from LeanData, who is renowned for converting buyer journey signals into practical insights that influence buying decisions. Attendees can look forward to a comprehensive session on Wednesday at the historic San Francisco Mint.
Insights from John Steinert
Reflecting on the changes many tech companies aspire to make, Steinert remarked, “Many enterprise technology companies wish to transition from a lead-centric approach to one that focuses on Buying Groups but often feel they lack the essential insights and frameworks.” He expressed excitement about his participation in OpsStars, highlighting his goal of assisting Revenue teams in starting this crucial transition by sharing useful advice and unique insights gleaned from data sources like Prospect-Level Intent data.
The Role of Metrics in B2B
In today’s fast-moving business world, having precise metrics is essential. For B2B firms, these metrics not only shape marketing and sales strategies but also ensure that organizations meet their objectives. As Steinert points out, grasping metrics that are specific to Buying Groups can significantly boost a company’s go-to-market effectiveness.
TechTarget's Ongoing Commitment
At the conference, TechTarget will showcase its top-notch services and insights designed to help companies adapt to these evolving methods. Recently, TechTarget was recognized as a leader in B2B intent data, offering specialized services that align with changing purchasing behaviors among technology buyers.
As attendees at OpsStars connect with leaders from various sectors, the insights and discussions presented by TechTarget and its experts are sure to be incredibly valuable. The conference’s interactive format encourages meaningful connections, collaboration, and the sharing of ideas aimed at boosting revenue.
Discover More About TechTarget
TechTarget (Nasdaq: TTGT) stands out through high-quality, intent-driven marketing services tailored for enterprise technology firms. With more than 150 specialized websites, TechTarget knows how to attract technology buyers no matter where they are in their purchasing journey. By offering valuable insights into content usage, TechTarget has earned accolades for helping organizations enhance their marketing and sales strategies.
With offices around the globe, TechTarget continues to innovate and adapt, ensuring that its services align with the latest trends and requirements in the B2B landscape, particularly focusing on the dynamics of Buying Groups.
Frequently Asked Questions
What does the panel discussion at OpsStars focus on?
The panel discussion centers on the key metrics that impact Buying Groups and how Revenue teams can accurately measure and assess these metrics.
Who are the main speakers for the event?
Key speakers include John Steinert, CMO of TechTarget, and Jon Miller, co-founder of Marketo, with Alice Walker from LeanData moderating the discussion.
When and where is the OpsStars Conference happening?
The OpsStars Conference will take place at the historic San Francisco Mint, with TechTarget's panel scheduled for Wednesday, September 18, at 2 pm PT.
What will TechTarget highlight at the conference?
TechTarget will showcase its proprietary purchase intent data and marketing services that empower clients to effectively engage with technology buyers.
How does TechTarget enhance B2B marketing strategies?
TechTarget enhances B2B marketing by providing unique insights into buyer behavior and intent, which help clients make informed decisions in their marketing and sales efforts.
