Team Velocity Partners with BMW for Innovative Marketing Solutions
Team Velocity has been chosen by BMW to serve as their official creative agency, providing bespoke marketing assets to BMW retailers across the country. This collaboration marks an exciting phase in the relationship between a leading premium automotive brand and a pioneer in tech solutions.
A New Era of Creative Excellence
Through this new initiative, Team Velocity will design and distribute a variety of creative materials tailored for multiple marketing channels. This enhancement allows BMW retailers to effectively promote current offers, programs, and incentives for both new and certified pre-owned vehicles, streamlining their marketing efforts.
Commitment to Tailored Creative Solutions
“Being selected as the official provider for BMW's Tier 2 and Tier 3 custom creative assets is a remarkable honor,” said Lyndsey Rodriguez, Executive Vice President of OEM and Enterprise at Team Velocity. “Our talented creative team is dedicated to crafting elevated marketing assets that cater to each retailer's unique needs. We're thrilled about this partnership and eager to see how we can elevate the marketing landscape for BMW retailers.”
Benefits of Team Velocity's Custom Creative Program
The custom creative program from Team Velocity provides BMW retailers with immediate access to a comprehensive suite of marketing resources. This program includes dealership-level advantages, which are crucial for enhancing customer engagement and driving sales:
Comprehensive Asset Library
Retailers will have access to a complete range of marketing materials, including promotional advertisements, national offers, website banners, and tailored campaigns for special groups such as military service members and students.
Multi-Channel Marketing Support
The program includes ready-to-use creative assets that can be utilized across various platforms, including social media, websites, and video marketing.
Centralized Access to Marketing Materials
With a user-friendly platform, BMW retailers can conveniently view and download brand-approved marketing content, simplifying the advertising process and ensuring consistency in branding.
About Team Velocity
Team Velocity is transforming the automotive landscape through advanced technology that enhances the car-buying and ownership experience. Developed by dealers for dealers, the Apollo Customer Experience Platform offers a collection of integrated tools that facilitate smooth consumer interactions from initial contact to final sale. Apollo enables dealers to take charge of the entire customer journey, delivering hyper-personalized campaigns across all touchpoints, maximizing both return on investment and long-term revenue.
Frequently Asked Questions
What is the nature of the partnership between Team Velocity and BMW?
Team Velocity has been selected by BMW as their official creative agency to provide customized marketing assets for BMW retailers across the U.S.
What types of marketing assets will Team Velocity provide?
The assets include promotional material, homepage banners, and campaign-specific content tailored for various platforms.
How will BMW retailers benefit from this new program?
They will have access to a comprehensive asset library, multi-channel marketing support, and a centralized platform for downloading marketing materials.
Who leads Team Velocity's creative initiatives?
Lyndsey Rodriguez, the Executive Vice President of OEM and Enterprise, leads the creative initiatives and partnerships at Team Velocity.
What technology does Team Velocity use to enhance dealer experiences?
Team Velocity utilizes the Apollo Customer Experience Platform, designed to streamline consumer interactions and enrich the car-buying journey.
