Innovative Travel Experience by TDW+Co and Airlines
A Unique One-Day Immersive Experience Showcasing the Future of Seamless Travel.
TDW+Co has partnered with Alaska Airlines and Hawaiian Airlines to launch an interactive, dual-branded house in Austin during a popular festival. This unique experience is designed to engage with the technically savvy audience, delivering an innovative glimpse into the future of travel.
Transforming Austin into a Travel Hub
The event will take place at a well-known venue, transforming it into a hub of excitement and interaction. Guests will have the opportunity to dive deep into the latest advancements driving the airline industry. The activation will include live demonstrations of technology, engaging panel discussions, and interactive activities that will immerse attendees in the innovations of both brands.
Bringing Technology to Life
“Alaska Airlines is leading the charge in enhancing the guest experience, and we are excited to showcase their innovations,” expressed Julie Lee, CEO of TDW+Co. The collaboration aims to inspire attendees to embrace travel innovations and explore future journeys as they leave the event.
Both airlines are leveraging interactive storytelling to engage their audience effectively. The event will showcase features such as electronic bag tags developed in partnership with BAGTAG and AI-powered baggage recognition technology from BagsID, providing guests a glimpse into streamlined travel. Attendees can also participate in a personalized experience through the “Vibe Quiz,” which helps them identify their travel style.
Innovation Stories in a Unique Environment
“Alaska Airlines and Hawaiian Airlines are brands that emphasize guest experience and innovation,” noted Bernadette Berger, Director of Innovation at Alaska Airlines. The Austin event will serve as an ideal backdrop for sharing innovation narratives and demonstrating how technology shapes the travel experience today and for the future.
The Alaska Airlines x Hawaiian Airlines Branded House will be available for an afternoon and evening experience. Participants are encouraged to sign up for the event to ensure their spot and receive exclusive updates and details.
About TDW+Co
TDW+Co is a community-driven agency focused on helping brands engage with communities in meaningful ways. Committed to diversity and inclusion, TDW+Co is female-led and emphasizes authentic connections that achieve business goals while positively impacting society.
About the Airlines
Alaska Airlines and Hawaiian Airlines, part of the Alaska Air Group, deliver exceptional travel experiences with hubs across various major locations. The airlines are dedicated to providing remarkable care to guests flying to numerous destinations throughout North America and beyond. With Alaska being a member of the one world Alliance and Hawaiian Airlines set to join in 2026, both airlines are committed to enhancing travel opportunities through strong partnerships.
Frequently Asked Questions
What is the purpose of the TDW+Co immersive experience?
The event focuses on showcasing advancements in travel technology, facilitating interactions, and educating attendees about seamless travel.
Who can attend the event in Austin?
The event is designed for anyone interested in travel innovations, particularly tech-savvy audiences keen on enhancing their travel experiences.
What technologies will be showcased at the activation?
Attendees will witness live demos of electronic bag tags and AI-powered baggage recognition technologies.
How can I secure my spot for the event?
Participants are encouraged to register online to reserve their spot and gain access to event details.
What is TDW+Co's philosophy?
TDW+Co prioritizes authentic engagement and believes in achieving business objectives while having a positive community impact.
