TCL Expands Team with Winter Sports Champions for 2026 Games
100-Day Countdown to Olympic Winter Games kicks off as TCL motivates fans to share "Wishes for Greatness".
Recently, TCL, the global technology powerhouse, unveiled the exciting growth of Team TCL, which now boasts 14 outstanding winter sports athletes. This announcement comes as the world prepares for the imminent Olympic Winter Games Milano Cortina 2026, enthusiastically marking the 100-day countdown to this monumental event.
Team TCL embodies the extraordinary
Driven by an unwavering commitment to innovation, Team TCL consists of pioneers who endeavor to exceed limits and believe in the power of "Inspire Greatness." These athletes aren't just excellent competitors; they continuously elevate standards on and off the ice and slopes while representing TCL's ethos through exceptional technology. With cutting-edge products, TCL aspires to not only help athletes reach new heights but also to empower everyone to chase their passions and redefine potential.
First introduced on August 18, Team TCL's illustrious presence was amplified by the association of freestyle skier Eileen Gu, serving as TCL's Global Brand Ambassador. With this initiative, many winter sports stars have joined the fold, including:
Notable Winter Sports Athletes on Team TCL
- Jack Hughes: The dynamic forward for the New Jersey Devils is creating waves in American ice hockey as a two-time NHL All-Star renowned for creativity and impressive puck skills.
- Quinn Hughes: As speed and finesse define his play, Quinn, Team Captain of the Vancouver Canucks, is recognized as one of the NHL's leading defensemen, a title he earned in 2024.
- Ayumu Hirano: The young Japanese snowboarding prodigy, who secured early Olympic success by winning medals at just 15, is now a celebrated star with multiple titles, including a gold in Beijing.
- Mengting Liu: Emerging as a prominent talent, this Chinese skier captured gold medals at the Asian Winter Games, showcasing her skills in freeskiing.
- Aline Rocha: A celebrated Brazilian wheelchair racer and skier, Aline’s dedication shines as she competes in Paralympic events.
- Cristian Ribera: A para cross-country skier from Brazil, Cristian aims to make his mark at the upcoming Winter Games alongside Aline.
These remarkable additions significantly enhance the talent pool of Team TCL, which already includes distinguished athletes like Italian alpine skiers Alex Vinatzer and Christof Innerhofer, Dutch speed skater Joy Beune, and more from France and Sweden.
TCL's mission to "Inspire Greatness" in sport and in life
As a proud Worldwide Olympic Partner, TCL is poised to leverage its advanced technology, such as smart displays, to elevate the experience of athletes and audiences at the Olympic Winter Games. The company plans to outfit the Olympic Village with various technological innovations, including smart home devices like air conditioners, refrigerators, and TCL RayNeo smart glasses, aimed at enhancing the comfort and connectivity for all athletes involved.
The motto "Inspire Greatness" encapsulates TCL's overarching purpose, extending beyond sporting events into everyday life through its groundbreaking technology and commitment to inspiring consumers globally.
TCL's success is reflected in its significant market position as a leader in the Mini LED TV segment, boasting an impressive 176% growth in shipments in 2025. Meanwhile, its home appliance collection, featuring the top-selling TCL Fresh Air AC, redefines modern living with state-of-the-art features designed for healthier lifestyles.
“The launch of Team TCL signifies a pivotal point in our partnership with the Olympics,” commented Wei Xue, Vice President and ESG Director of TCL Technology. “We are committed to not only supporting the games but also nurturing talented athletes worldwide through technological innovation and encouragement.”
Members of Team TCL express shared sentiments about their aspirations and inspirations in their journeys, uniting to inspire the next generation of athletes.
TCL's "Wishes for Greatness" Campaign
In anticipation of the Olympic Winter Games and the forthcoming holiday season, TCL has initiated its "Wishes for Greatness" campaign. This inspiring initiative encourages individuals worldwide to envision their dreams and aspirations. It reminds us that every significant achievement often begins as a childhood wish.
Through social media engagement and creative advertising, Team TCL athletes will amplify this campaign’s message and reach audiences globally. Furthermore, TCL plans to create a spectacular winter wonderland in a prominent city square, featuring stunning decorations and activities that showcase TCL products and how every wish can lead to extraordinary achievements.
About TCL
Established in 1981, TCL stands for "The Creative Life," representing a resolute commitment to innovation in technology across various fields such as TVs, smartphones, audio devices, smart home solutions, display technologies, and sustainable energy solutions to enhance customer experiences.
With a robust presence across 160 countries and regions, and extensive R&D facilities worldwide, TCL solidifies its position as a globally competitive brand. Emphasizing its role as an official Worldwide Olympic and Paralympic Partner, TCL continues to drive the vision of a creative, tech-forward future.
Frequently Asked Questions
What is the significance of Team TCL?
Team TCL represents the brand's commitment to inspiring excellence in sports through the support of remarkable athletes.
What technologies will TCL provide for the Olympic Winter Games?
TCL will supply smart displays and various home appliances to enhance the Olympic Village experience.
How many athletes are currently part of Team TCL?
Team TCL is made up of 14 exceptional winter sports athletes.
What is the "Wishes for Greatness" campaign?
This campaign encourages people to dream big and imagine their own aspirations while celebrating the spirit of achievement.
In what areas is TCL recognized as a leader?
TCL is recognized as the global leader in Mini LED TV sales and is also making strides in home appliance technology.
