TCL Electronics Reports Remarkable TV Sales Growth
HONG KONG – TCL Electronics Holdings Limited (01070.HK) has released its TV shipment data for 2025, revealing significant achievements in both sales volume and revenue. In the third quarter, TCL shipped 7.61 million TVs, totaling 21.08 million for the year-to-date, marking an impressive 5.3% year-on-year increase. This growth highlights the Company’s strong focus on enhancing its display technologies and increasing investment in research and development.
TCL's Mini LED TV segment has been particularly noteworthy, as its shipments soared 153.3% year-on-year, reflecting the market's high regard for its quality and innovation. This product line not only boosted shipment figures but also contributed to an 8.7% increase in TV sales revenue compared to previous periods.
Strategic Focus on Large-Screen TVs
The “mid-to-high-end and large-screen” strategy has proven effective for TCL, leading to an increased share of larger TVs in overall shipments. During the first three quarters, shipments of 65-inch and larger models surged by 25.8%, accounting for 29.0% of total shipments, a notable increase from 24.3% last year. The larger 75-inch and above models also saw impressive growth, rising by 27.8%.
Additionally, the average screen size for TVs shipped globally grew to 53.6 inches, a 1.6-inch increase year-on-year. These developments have enabled TCL to elevate its average selling price (ASP) by 3.2%, underscoring the benefits of a strategically optimized product mix.
Global Brand Recognition and Technology Advancements
TCL’s pursuit of brand enhancement through global marketing initiatives has not gone unnoticed. The brand was recognized on the Google × KANTAR BRANDZ Top 50 Chinese Global Brand Builders list, achieving the No.10 spot, an improvement from the previous year with a 20% increase in brand power. Notably, TCL's groundbreaking SQD-Mini LED technology has transformed the industry standard for picture quality control, significantly advancing the user experience.
The introduction of innovative features has led to sustained interest in TCL's Mini LED TV, which continues to excel with a shipment proportion that has increased to 11.4% of total shipments.
Expansion in International Markets
TCL's international strategy has seen robust channel expansion, contributing to a 7.9% year-on-year increase in shipments internationally. High demand for large-screen and mid-to-high-end televisions resulted in remarkable growth; shipments of 65-inch and above models increased by 44.6%, while 75-inch and above models surged by 61.8%. The Mini LED TV line particularly distinguished itself with a staggering 235.4% year-on-year growth.
Moreover, the recently launched TCL QM9K marks TCL's entry into smart TV technology, being the first television equipped with the Google AI assistant Gemini. This innovative product enhances not only picture quality through advanced AI capabilities but also integrates smart home functionalities, further establishing TCL as a leader in home technology.
Market Performance by Region
Regionally, TCL has experienced impressive growth in Europe, where shipments increased by 20.0% year-on-year. Specific segments, such as the larger 65-inch and 75-inch televisions, performed exceptionally with growth rates of 76.2% and 138.0%, respectively.
In North America, TCL optimized its distribution channels and saw a 29.1% increase in shipments of TVs 65 inches and above. Additionally, the company's strategic positioning helped it secure a competitive market share, solidifying its presence among the top two retail brands in the U.S.
TCL's approach in emerging markets has also yielded positive results, with a tailored strategy that deepened offline channel engagement while expanding e-commerce initiatives. This led to a 16.3% increase in shipments year-on-year, effectively enhancing TCL's standing in markets such as Australia, the Philippines, and Saudi Arabia.
Looking Forward: TCL's Vision
As the Company moves forward, it remains committed to its philosophy of strategic innovation and global operational excellence. TCL plans to further strengthen its dual-focus on mid-to-high-end products and international markets. By refining its strategic strategies and investing in research and development, TCL aims to enhance its market competitiveness and brand recognition significantly.
The future vision for TCL centers around creating smarter, more convenient living spaces for consumers worldwide, while maintaining its position as a leader in display technologies.
About TCL Electronics
TCL Electronics Holdings Limited (01070.HK), incorporated in the Cayman Islands, has been listed on the mainboard of the Hong Kong Stock Exchange since November 1999. The Company specializes in display technology and innovative solutions, with a clear focus on the mid-to-high-end segments globally. Committed to building a comprehensive Intelligent IoT Ecosystem, TCL is dedicated to delivering a smart, healthy lifestyle to consumers. Additionally, TCL is a significant participant in the Shenzhen-Hong Kong Stock Connect programme and has continually received recognition for its ESG efforts.
Frequently Asked Questions
What is the main achievement of TCL Electronics in 2025?
TCL Electronics reported a 5.3% increase in TV shipments and an 8.7% growth in sales revenue for the first three quarters of 2025.
What product category showed the highest growth for TCL in 2025?
The Mini LED TV segment saw an impressive 153.3% growth year-on-year in shipments during 2025.
How has TCL's marketing strategy impacted its brand recognition?
TCL has been recognized among the Top 50 Chinese Global Brand Builders, reflecting a 20% increase in brand power, thanks to effective global marketing and investments.
What technology innovations has TCL introduced?
TCL launched the QM9K, the first TV with a built-in Google AI assistant, enhancing picture quality and smart home integration.
What markets have shown strong performance for TCL Electronics?
Europe, North America, and emerging markets such as Australia and the Philippines have experienced significant growth in TCL's TV shipments.
