Taylor Morrison Honored Again as America’s Most Trusted Home Builder
In an impressive display of dedication and reliability, Taylor Morrison has once again been acknowledged as America’s Most Trusted Home Builder. This accolade marks the eleventh consecutive year the company has achieved this honor, showcasing its unwavering commitment to consumer trust and satisfaction.
Even as market fluctuations and challenges continue to impact the housing industry, Taylor Morrison has maintained its reputation among consumers. Lifestory Research conducted an extensive study involving almost 63,000 home shoppers, assessing their perceptions of various homebuilders. The results highlight Taylor Morrison's tremendous Net Trust Score of 115.7, surpassing the average score of major builders, which stands at 109.9.
Impressive Growth in Trust Scores
The recent data indicates a noteworthy increase in Taylor Morrison's Net Trust Score, which rose by 5.6 points from the previous year's score of 110.1. This significant leap underscores the company's consistent efforts to enhance customer experience and build lasting relationships with homebuyers.
Notable Achievements by Esplanade
In addition to the overall recognition, Taylor Morrison's resort lifestyle brand, Esplanade, also showed promising growth. Its Net Trust Score in the Active Adult Builder category rose from 103.6 in the previous year to 107.9 in 2026.
According to Sheryl Palmer, the Chairman and CEO of Taylor Morrison, this ongoing recognition is more than an award; it epitomizes the very essence of the company. Palmer notes, “In homebuilding, where you're guiding a consumer through the most important purchase of a lifetime, there simply isn't a metric more important than trust.”
Trust Built on Relationships
Eric Snider, President and Chief Research Officer at Lifestory Research, emphasized the significance of trust in brand relationships, stating, “Earning this distinction once is an achievement; earning it 11 consecutive times shows that trust in your brand isn't based on a moment or a trend.”
This ongoing acknowledgment reflects Taylor Morrison's steadfast commitment to serving its customers with reliability, consistency, and transparency. The company’s ability to withstand competitive pressures while maintaining high levels of customer satisfaction is commendable.
Commitment to Excellence
Aside from being recognized as America’s Most Trusted Home Builder, Taylor Morrison has garnered various accolades over the years. These include positions on Forbes’ Most Trusted and Best Companies lists, Newsweek’s America’s Most Responsible Companies list, and the U.S. News & World Report’s Best Companies to Work For list. Moreover, the company has been included on the Fortune 500 list since 2021, solidifying its standing as a leader in the industry.
Headquartered in Scottsdale, Taylor Morrison is dedicated to a wide range of consumers, including first-time, move-up, luxury, and resort lifestyle homebuyers and renters. Its family of brands, which includes Taylor Morrison and Esplanade, continues to cater to a diverse market. Since 2016, the company’s efforts have been recognized consistently, earning it the title of America’s Most Trusted® Builder.
In line with its commitment to sustainability, Taylor Morrison produces an annual report detailing its sustainability initiatives and goals. This report highlights the company's mission to incorporate sustainable practices into its operations, portraying its dedication to environmentally responsible building.
Frequently Asked Questions
What does the title of America's Most Trusted Home Builder signify?
This title indicates a high level of trust and satisfaction among consumers based on extensive research and customer surveys.
Who conducts the survey that awards this title?
The survey is conducted by Lifestory Research, which measures consumer perceptions and experiences with homebuilders across the nation.
How long has Taylor Morrison held this title?
Taylor Morrison has been recognized as America's Most Trusted Home Builder for eleven consecutive years.
What is Taylor Morrison's latest Net Trust Score?
Taylor Morrison achieved a Net Trust Score of 115.7 in 2026, above the national builder average.
What other awards has Taylor Morrison received?
The company has earned accolades from Forbes, Newsweek, and has been included in the Fortune 500 list, showcasing its industry leadership.
