Tanmiah's Taste Secrets Line Receives Innovation Award Nomination

Innovating Flavor: Tanmiah's New Line of Marinated Chicken

Tanmiah Food Company is elevating the dining experience with its new range of marinated fresh chicken, called 'Taste Secrets.' This innovative line has been shortlisted for the Gulfood Innovation Awards in the coveted 'Best Meat and Poultry Product' category. This recognition not only celebrates Tanmiah's dedication to quality but also highlights its role in providing convenience for modern consumers.

Quality and Taste at Heart

The 'Taste Secrets' range features an assortment of marinated chicken breasts available in enticing flavors like Shish Tawouk, Spicy, Tandoori, and Plain. These options have been crafted to offer quick, healthy meal solutions that are ready to be cooked in just 15 minutes. Each product is made from locally sourced chicken and marinated with a blend of aromatic spices, promising a delightful culinary experience.

Emphasizing Sustainability

Alongside providing exceptional flavors, Tanmiah's commitment to sustainability is evident in the packaging of the 'Taste Secrets' range. The pre-cleaned, pre-marinated chicken comes in 400 gm trays, a process that not only guarantees quality but also reduces food waste. This initiative demonstrates Tanmiah's dedication to environmental responsibility while catering to the needs of consumers.

Recognition at Gulfood 2025

Tanmiah Food Company's Group CEO, Zulfiqar Hamadani, expressed his excitement about receiving this recognition: "We are honored to be shortlisted for the Gulfood Innovation Awards. The Taste Secrets Range underscores our commitment to providing exceptional quality and convenience for our customers, while also responding to a market demand for fresh, marinated options."

Connecting with Consumers

Additionally, Tanmiah's CEO of Fresh Poultry Division, Marcos Delorenzo, stated, "Being shortlisted is a major milestone for Tanmiah. We invite our valued customers to explore our new offerings at the Gulfood 2025 event. This platform allows us to showcase our innovations and connect with clients while staying in tune with the latest trends in the food sector."

Diverse Product Solutions

At Gulfood, Tanmiah will display an impressive selection of its product solutions sourced from various business units and brands tailored for the MENA markets. This participation aims to strengthen partnerships, forge new business deals, and explore strategies for product launches and sales growth.

Highlighting Poultry Production

Tanmiah's Agricultural Development Company (ADC) will present a variety of fresh and frozen products, including whole chickens and prepared solutions. The ADC is pioneering with offerings such as 'Tanmiah Life Omega-3 Chicken' and 'Tanmiah Taste Secrets,' reflecting contemporary consumer preferences.

Commitment to Innovation

Furthermore, Supreme Foods Processing Company (SFPC) will showcase its diverse range of value-added products and cooked meats, designed in state-of-the-art facilities that cater to Quick-Service Restaurants (QSRs) and hotels throughout the region.

Expansion in the Restaurant Sector

Visitors to the Tanmiah stand will also discover the growing popularity of Tanmiah Restaurants, represented by the well-known 'Popeyes' brand, which has expanded its presence in the region with locations in Bahrain and Kuwait.

About Tanmiah Food Company

Established in 1962, Tanmiah Food Company has risen to become one of the leading poultry and processed meat providers in the Middle East. Operating in various countries within the region, Tanmiah not only focuses on high-quality food production but also prioritizes sustainability. The company's robust operations comprise 128 farms, multiple hatcheries, and processing plants throughout the region, enabling it to distribute products through a vast network. By investing in environmentally sustainable practices like tree planting and waste management, Tanmiah reinforces its commitment to making a positive impact on its community.

Frequently Asked Questions

What is the 'Taste Secrets' range from Tanmiah?

The 'Taste Secrets' range is a new line of marinated fresh chicken products featuring flavorful options like Shish Tawouk and Tandoori, designed for easy meal preparation.

What recognition has Tanmiah received recently?

Tanmiah's 'Taste Secrets' has been shortlisted for the Gulfood Innovation Awards in the 'Best Meat and Poultry Product' category, celebrating its quality and innovation.

How does Tanmiah promote sustainability?

Tanmiah promotes sustainability through its packaging initiatives and practices that minimize food waste and environmental impact.

Where can consumers learn more about Tanmiah?

Consumers can learn about Tanmiah's offerings and sustainability efforts by visiting their official website.

What other products does Tanmiah offer?

Tanmiah offers a wide range of poultry products, including fresh and frozen options, value-added solutions, and multiple brands catering to various markets.

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