Tanmiah Launches Innovative Frozen Chicken Range
Tanmiah Food Company, a leading name in fresh poultry and meat products, has introduced an exciting new range of frozen breaded chicken destined for both retail and foodservice sectors. This range uses 100% fresh Saudi chicken, raising the bar for quality and innovation in the frozen processed meats market.
Commitment to Local Ingredients
This product launch highlights Tanmiah's dedication to utilizing locally sourced ingredients, an essential step in a market that has traditionally relied on imported meats. By embracing local production, Tanmiah is not only enhancing its brand value but also playing a vital role in the Kingdom's food security objectives, which emphasize self-sufficiency and resilience in the food supply system.
Event Announcement
The introduction of the new chicken range was celebrated at an event attended by significant figures from the Ministry of Environment, Water and Agriculture. Dr. Ali Mohammed Al-Shaikhi, the Assistant Deputy Minister for Livestock and Fisheries, and various ministry representatives were present to witness the showcase of this innovative product line.
A Milestone for Tanmiah
Zulfiqar Hamadani, Group CEO of Tanmiah Food Company, expressed his enthusiasm, stating, "This launch represents a meaningful milestone for Tanmiah and for the Kingdom's food ecosystem. By being made entirely from 100% fresh Saudi chicken, we are proudly contributing to Vision 2030's food security objectives, strengthening local production, increasing self-reliance, and enhancing local content."
Consumer-Centric Development
Building on over 60 years of poultry expertise, Tanmiah’s new breaded chicken range was crafted through a consumer-led development process. Research indicated a demand for products that resonate with changing consumption patterns, especially as more households embrace busy lifestyles. The range also caters to consumers looking for transparency regarding ingredients.
Delicious and Diverse Offerings
As part of this new line, Tanmiah is diversifying its portfolio, introducing various products such as nuggets, strips, fillets, and burgers in exciting flavors. Unique to this offering is a vegetable-infused coating in the PLUS line, which provides the nutritional equivalent of two-thirds of a cup of vegetables with every pack. Additionally, there are offerings inspired by trending cuisines, such as Korean dishes, appealing to a wide range of palates.
Feedback from Leadership
CEO of ADC, the poultry division of Tanmiah, Marcos Delorenzo, emphasized the importance of consumer feedback in the development journey. He highlighted the commitment to providing high-quality products tailored to modern lifestyles. He stated, "With this launch, consumers can also confidently know where the chicken in the nuggets and strips they and their children eat comes from."
Supporting Saudi Families
Zein Attar, Tanmiah’s Managing Director, reiterated the company's mission to bring joy and convenience to families across the region. She noted, "We are committed to supporting our communities, especially Saudi women and working mothers, by offering trusted, innovative solutions that make meal preparation easier and more enjoyable."
Phased Rollout
The introduction of these products is being executed through a phased rollout. Consumers can purchase the new frozen breaded chicken products via the Tanmiah e-commerce app and a variety of retail outlets.
About Tanmiah Food Company
Founded in 1962, Tanmiah Food Company is recognized as one of the leading producers of fresh poultry, processed proteins, and animal health products in the Middle East. As a publicly listed entity on the Saudi stock market, Tanmiah operates an extensive supply chain that includes production, processing, and distribution across several countries. Its integrated approach has allowed Tanmiah to thrive, with sustainable practices being fundamental to its operations, including initiatives focused on environmental responsibility.
Frequently Asked Questions
What is the new product range launched by Tanmiah?
Tanmiah has launched a range of frozen breaded chicken products made from 100% fresh Saudi chicken.
Why is locally sourced chicken important for Tanmiah?
Using locally sourced chicken supports national food security efforts, promotes self-sufficiency, and enhances local economies.
What types of products are included in the new range?
The new range includes nuggets, strips, fillets, burgers, and a special veggie-infused coating option.
How does Tanmiah ensure product quality?
Tanmiah utilizes a consumer-led product development process and maintains high standards for freshness and quality.
Where can consumers purchase Tanmiah's new chicken range?
Consumers can acquire the new products through the Tanmiah e-commerce application and various retail outlets.
