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Tambourine's Strategic Acquisition to Revolutionize Hotel Bookings

Tambourine's Strategic Acquisition to Revolutionize Hotel Bookings

Tambourine Expands Horizons with ReservHotel Acquisition

In an exciting development in the hospitality industry, Tambourine has made a significant move by acquiring ReservHotel, a prominent reservation platform that has served the Caribbean and Latin America regions. This acquisition signals Tambourine's commitment to enhancing hotel partners' capabilities with state-of-the-art booking technology.

Transforming the Hotel Guest Experience

Tambourine is not just a leader in hospitality marketing technology; they have consistently redefined the standards for hotel websites over the past decade. With their philosophy of merging aesthetic beauty with functionality, they have successfully created a unique service model with no upfront fees or long-term contracts. Now, with the incorporation of ReservHotel's cutting-edge technology, they are set to revolutionize the entire purchasing process for hotel guests.

Executive Insight on the Acquisition

Rafael Cardozo, the CEO of Tambourine, expressed his enthusiasm for this acquisition stating, "At Tambourine, great design is about creating a seamless, intuitive experience that eliminates friction. This is the next step in our journey to completely transform how guests interact with hotels online. ReservHotel's advanced reservation technology will enable us to realize this vision beautifully and intelligently."

A New Era for Clients

This acquisition presents exciting opportunities for both Tambourine and ReservHotel clients. Tambourine clients will now have access to an impressive booking engine with features including hotel and flight packaging, a dedicated reservations call center, and exceptional support. On the flip side, ReservHotel clients will benefit from Tambourine's robust suite of marketing solutions, featuring custom-designed websites known for their high conversion rates.

Leadership Changes and Responsibilities

With this strategic move, Luis Barberi, the former CEO of ReservHotel, will transition to the role of Chief Reservations Systems Officer at Tambourine. In this capacity, he will oversee and expand the reservations product line, further leveraging his extensive experience in the sector. Barberi remarked on the collaboration, saying, "It has been thrilling to unite these two trusted brands, combining our powerful technology stacks for the benefit of our clients."

Restoration and Rebranding Post-Acquisition

Following the acquisition, Tambourine has retained the Cancun offices of ReservHotel to ensure seamless support for clients and key accounts. Additionally, the ReservHotel brand has been revitalized under the new name Reserv by Tambourine, reflecting their unified identity while continuing to serve the needs of clients across the industry.

Legacy and Future of Reserv by Tambourine

For over three decades, Reserv by Tambourine has pioneered hotel reservation technology, gaining a stellar reputation among top all-inclusive resorts in the Caribbean and Mexico. Their sophisticated booking engine includes features tailored for the unique demands of resort operators, such as complex rate configurations and a specialized reservation call center.

About Tambourine

Tambourine stands at the forefront of hotel marketing technology, providing integrated solutions that drive direct revenue and tackle some of the industry's most significant challenges. Their diverse product suite encompasses sales, marketing, revenue management, and now reservations, enhancing their reputation as a trusted partner for hotel brands in 47 countries. Known for their innovative, design-led approaches, Tambourine continues to set new benchmarks in hospitality.

Frequently Asked Questions

What does the acquisition mean for Tambourine clients?

Tambourine clients will gain access to advanced booking systems that include hotel and flight packaging and dedicated support.

Who will lead ReservHotel after the acquisition?

Luis Barberi will become the Chief Reservations Systems Officer at Tambourine, overseeing the reservations product line.

What services does Reserv by Tambourine offer?

Reserv by Tambourine provides a robust booking engine, complex rate configuration options, and a dedicated call center that caters to resort operators.

How long has Tambourine been in the hospitality industry?

Tambourine has been a trusted name in hospitality marketing technology for over a decade, helping hotels enhance their online presence.

Where can I learn more about Tambourine's offerings?

To explore more about Tambourine's solutions and services, you can visit their website.

About The Author

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