Tamasha Expands Its Reach with International Cricket Streaming
VEON Ltd. (Nasdaq: VEON, Euronext Amsterdam: VEON), a global digital operator, has announced that Tamasha, Pakistan's largest home-grown streaming platform, has obtained international streaming rights for several major cricket matches. This includes the test matches between Pakistan and Bangladesh, as well as those against England, through a strategic partnership with the Pakistan Cricket Board (PCB).
International Streaming Rights
The acquisition of international streaming rights by Tamasha represents a significant milestone, allowing the platform to enter the global streaming market and extend its reach beyond Pakistan's borders. With 18 million monthly active users, this expansion enables cricket fans in sub-Saharan Africa and India to enjoy live content that is essential to their love for the sport.
Growth and Popularity of Tamasha
Since its launch in October 2021 by VEON Group’s digital operator Jazz, Tamasha has rapidly established itself as a leading video streaming platform in Pakistan. It is designed to be accessible to customers from all mobile operators, providing a wide range of content regardless of the user’s location. The platform is equipped to deliver high-quality streaming services for users at home or on the move.
During recent sporting events, such as the ICC Men's T20 Cricket World Cup, Tamasha achieved impressive viewer statistics, capturing over 70% of digital views for the tournament. This success led to a peak of 9 million daily users, reinforcing Tamasha's position in the competitive streaming landscape.
Exclusive Streaming Rights
In addition to its current offerings, Tamasha has secured exclusive streaming rights for key tournaments, including the 2024-2025 ICC Men’s and Women’s tournaments. This development positions Tamasha as a vital player in Pakistan's digital sports broadcasting industry, catering to an audience increasingly favoring digital viewing experiences over traditional television.
Digital Operator Strategy
As part of the VEON Group's digital operator strategy, the company is dedicated to enhancing user experiences across various sectors, including entertainment, finance, education, and healthcare. By mid-2024, VEON aims to engage 111 million active users with its digital services, transforming individual experiences through innovative technology-driven solutions.
Tamasha's Diverse Content Offering
As a prominent content provider, Tamasha offers a broad selection of on-demand programming, which includes both local and international films, dramas, web series, and live TV channels. The platform's Tamasha Originals have also gained a substantial audience, further boosting its appeal to users seeking unique content.
Advertising and Brand Partnerships
Over the past year, Tamasha has emerged as a preferred platform for advertisers, attracting over 50 international and local brands. As the industry shifts towards digital streaming, Tamasha provides an advantageous platform for advertisers aiming to connect with engaged audiences.
Contact Information
If you have any inquiries, please reach out to VEON at:
VEON
Hande Asik
Group Director of Communication
pr@veon.com
TUVA Partners
Julian Tanner
Julian.tanner@tuvapartners.com
Frequently Asked Questions
What is the significance of Tamasha's international streaming rights?
Securing international streaming rights allows Tamasha to broaden its audience, reaching cricket fans in sub-Saharan Africa and India.
How many monthly active users does Tamasha currently have?
As of June 2024, Tamasha has 18 million monthly active users.
What types of content does Tamasha offer?
Tamasha provides a diverse range of content, including local and foreign films, dramas, web series, live TV channels, and Tamasha Originals.
How has viewer engagement changed during key cricket events?
During the ICC Men's T20 Cricket World Cup, Tamasha recorded a peak of 9 million daily active users, capturing 70% of digital views.
What is VEON's role in the digital ecosystem?
VEON acts as a digital operator, offering a wide array of services across entertainment, finance, and healthcare, with a focus on enhancing user experiences through technology.
