Celebrating a Fresh Chapter for TacoTime
After years of dedication to excellence and enhancing customer experience, TacoTime is embracing an exhilarating new era. The restaurant is unveiling a vibrant brand refresh that underscores its pioneering spirit in the quick-service restaurant category.
"Fully Flavored to Be Savored" Campaign Introduction
This new campaign aptly titled "Fully Flavored to Be Savored" shines a spotlight on TacoTime's famed hand-rolled Crisp Burrito, which is expertly cooked to crispy perfection. This initiative captures everything customers cherish about TacoTime—freshly made food bursting with bold and unforgettable flavors that uniquely define the brand.
Words from the Leadership
Steve Evans, Senior Vice President of Marketing for Kahala Brands, the parent company of TacoTime, shared insights about the campaign. He emphasized that this initiative celebrates TacoTime's identity rather than attempting to alter it. "The Fully Flavored to Be Savored campaign showcases our commitment to quality, freshness, and flavor, all while remaining authentic and true to our origins," he stated.
Beyond a New Look
While this campaign introduces fresh branding elements such as an expanded color palette and new typography designed to align with TacoTime's iconic logo, it signifies more than just an updated visual appeal. It encapsulates a renewed commitment to the core values that have been the cornerstone of TacoTime for over sixty years—utilizing real ingredients, ensuring made-from-scratch quality, and offering unique, bold flavors.
Connection with Today’s Consumers
Today’s diners seek authenticity and consistency, and TacoTime exemplifies that advancing forward does not necessitate forgetting the past. The brand aims to present itself as a modern, customer-focused entity grounded in trust, innovation, and distinctive flavors, setting it apart in a crowded marketplace.
About TacoTime®
TacoTime, founded in 1960 in Eugene, Oregon, has cultivated a dedicated following through its commitment to delivering high-quality Mexican-inspired cuisine made fresh daily. The brand emphasizes real ingredients and bold flavors intertwined with exceptional service, continuously redefining what patrons expect from quick-service dining experiences.
About Kahala Brands™
Headquartered in Scottsdale, Arizona, Kahala Brands ranks among the fastest-growing franchising entities globally, overseeing a portfolio of over thirty quick-service restaurant brands. The company prioritizes innovation and quality while aiding franchisees in delivering exceptional food and memorable customer experiences worldwide.
Frequently Asked Questions
What is the new campaign for TacoTime called?
The new campaign is titled "Fully Flavored to Be Savored," focusing on celebrating the brand's signature Crisp Burrito and commitment to quality.
What does TacoTime emphasize in its food preparation?
TacoTime highlights real ingredients, made-from-scratch quality, and unique bold flavors in their food preparation.
How does TacoTime connect with modern consumers?
TacoTime connects with consumers by emphasizing authenticity, consistency, and trust while focusing on customer-centered experiences.
What significant changes are included in the brand refresh?
The brand refresh introduces an expanded color palette, new typography, and a fresh photography style to align with its iconic logo.
When was TacoTime established?
TacoTime was founded in 1960 in Eugene, Oregon, and has built a loyal customer base ever since.
