TacoTime Launches Exciting New Brand Campaign
TacoTime is embarking on a thrilling new journey as it introduces a comprehensive brand refresh aimed at celebrating its legacy in the quick-service restaurant landscape. The new campaign, aptly titled “Fully Flavored to Be Savored,” pays homage to the beloved hand-rolled Crisp Burrito that has become a signature item for TacoTime.
Bringing Back Guest-Favorites
This vibrant initiative shines a light on everything that guests love about TacoTime—a brand synonymous with freshness and bold flavors. With each bite, customers can experience the commitment to high-quality food that TacoTime has maintained over the years.
Authenticity at Its Core
Steve Evans, the Senior Vice President of Marketing at Kahala Brands, the parent company of TacoTime, emphasizes that the purpose of this campaign is not to reinvent the wheel but to reaffirm TacoTime’s unique identity. “This campaign is about celebrating what makes TacoTime truly special,” he stated. The focus remains on quality and authenticity that customers have come to expect.
A Refreshing Look and Message
The new campaign introduces aesthetically pleasing brand elements, including a lively color palette and refined typography that harmonizes with the iconic logo. Additionally, a new photography style enhances the overall message without losing sight of TacoTime’s core values—a blend of real ingredients and homemade quality, not to mention those signature bold flavors.
Denoting Trust and Innovation
In today's market, consumers are drawn to brands that express authenticity and consistency. TacoTime’s rebranding encapsulates a modern approach while paying homage to its rich history. This fresh position strengthens the connection between TacoTime and its customers, reinforcing a bond built on trust, innovation, and flavor.
About TacoTime
TacoTime, founded in 1960 in Eugene, Oregon, has cultivated a passionate clientele by offering high-quality, Mexican-inspired cuisine made fresh every day. Known for prioritizing real ingredients and vibrant flavors, TacoTime continues to innovate within the quick-service dining space, melding tradition with a visionary approach as it operates across North America.
The Role of Kahala Brands
Kahala Brands, headquartered in Scottsdale, Arizona, plays a pivotal role in the success of TacoTime. As one of the fastest-growing franchising companies globally, Kahala is dedicated to promoting quality, creativity, and the triumph of its franchisees. The commitment to delivering exceptional experiences reflects its mission to enhance brand visibility and customer satisfaction.
Frequently Asked Questions
What is TacoTime's new campaign about?
The new campaign, “Fully Flavored to Be Savored,” highlights TacoTime's dedication to quality and its signature menu items, such as the Crisp Burrito.
What changes are introduced with the new branding?
The rebranding features an expanded color palette, refined typography, and a new photography style to enhance brand visibility while celebrating TacoTime’s heritage.
How does TacoTime ensure quality in its food?
TacoTime prioritizes fresh, real ingredients and handmade quality to maintain high standards and ensure customer satisfaction.
What is the history of TacoTime?
Founded in 1960 in Eugene, Oregon, TacoTime has built a loyal following for its high-quality Mexican-inspired food served daily.
Who oversees TacoTime's operations?
TacoTime is a subsidiary of Kahala Brands, a prominent franchising company that supports many quick-service restaurant brands.
