Syska Hennessy Revamps Brand Identity
NEW YORK /Syska Hennessy Group/, an esteemed international engineering firm, has recently undergone a significant transformation in its brand identity. This refreshing of the brand coincides with the initiation of a new strategic vision that aims to enhance its position in the market.
A Modern Take on Heritage
The updated logo and marketing materials reinforce both the company's rich heritage and its progressive outlook. According to Cyrus Izzo, the president and CEO, "Our aim was to convey the same heart but with an updated look and feel. We want to honor our legacy, as we near 100 years of service to the AEC industry, while showcasing our continuing evolution." This perspective truly encapsulates the essence of Syska Hennessy Group.
Balancing Legacy with Innovation
The theme of merging legacy with contemporary evolution is indeed pivotal to the firm’s new ten-year strategic vision, which was unveiled to the team. With this initiative, Syska Hennessy Group is set to take substantial strides towards becoming a leader in its field.
Collaboration with Creative Partners
The modernized brand identity is a result of a collaboration between Syska Hennessy’s marketing team and Supreme Creative, which aimed to enhance the visual representation of the firm. The refresh introduces a refined color palette and standardized materials across the organization. This is designed to convey clarity, confidence, and a forward-thinking approach which is increasingly important in today’s market landscape.
Live on the Digital Front
The newly updated branding is now prominently displayed on Syska's official website, embarking on a new chapter in communicating with clients, partners, and the broader industry. The fresh imagery and consistent messaging aim to foster stronger connections with audiences.
Creating a Modern Visual Identity
Michelle Galindez, the chief marketing officer, commented, "It's eye-catching and modern, yet not too far removed from what we had before. Our marketing team put a lot of thought and effort into this refresh, and the result is an accurate reflection of who we are today." This feedback highlights the importance of maintaining the essence of the brand while still embracing modernity.
About Syska Hennessy Group
As a leading global, full-service MEP, information and communication technology (ICT), vertical transportation, and commissioning engineering firm, Syska Hennessy Group boasts a diverse team of over 650 professionals spread across 20 offices. Since its inception in 1928, the company has dedicated itself to designing smarter, safer, and more efficient buildings by integrating essential systems that respond to the ever-changing world.
Frequently Asked Questions
What prompted Syska Hennessy to refresh its brand identity?
Syska Hennessy aimed to align its brand with a new strategic vision, showcasing both heritage and innovation.
How does the new brand identity reflect Syska Hennessy’s goals?
The new identity embodies clarity, confidence, and forward momentum, aligning with the firm's long-term strategic objectives.
Who collaborated with Syska Hennessy on the rebranding?
The firm's marketing team partnered with Supreme Creative to modernize the visual identity of the company.
When can we see the updated branding?
The updated brand has already been launched and can now be seen on Syska's official website.
What services does Syska Hennessy Group offer?
Syska Hennessy provides a wide range of engineering services, including MEP, ICT, vertical transportation, and commissioning engineering for projects of varying scopes.
