Synergy CHC Welcomes a New Vice President of Beverage
Synergy CHC Corp. (NASDAQ: SNYR), a dynamic player in the consumer health and wellness sector, is embarking on an exciting new chapter with the appointment of Damian Marano as the Vice President of Beverage. This strategic move is part of the company’s ambitious plan to expand its footprint in the rapidly evolving functional beverage market.
In a statement reflecting their enthusiasm about this major evolution, Jack Ross, CEO of Synergy CHC Corp., remarked, "Bringing Damian aboard enriches our leadership team with his invaluable expertise in beverage, consumer packaged goods, and tech-driven growth. His impressive history with renowned brands and startups aligns seamlessly with our mission to amplify the FOCUSfactor Energy Drink brand and compete in the vibrant market for healthier options."
Damian Marano is no stranger to success. With over two decades of experience in sales and executive leadership roles in both the beverage and consumer goods industries, he previously thrived at The Coca-Cola Company. As the Global Director of Sales and Business Development, Marano managed a portfolio worth an impressive $200 million in annual recurring revenue. He was instrumental in pioneering Coca-Cola’s AI-driven Revenue Growth Management system and launching the VOICE AI solution for restaurants, which significantly improved engagement levels.
Additionally, Marano has held significant positions, including Vice President of National Sales at Coca-Cola where he secured massive annual renewals and advanced digital integration to enhance commercial functions. His strategic approach and innovative pricing models have been key to several national initiatives within the company.
Beyond his time at Coca-Cola, Marano's leadership at Cypre saw the creation of a successful go-to-market strategy that quickly generated $2.5 million in annual recurring revenue within just nine months. His contributions to H2O.ai further exemplified his capability by achieving a tenfold increase in enterprise deal size across various consumer and retail companies.
As the founder and former General Manager of Docklight Brands, Marano was pivotal in developing the Marley wellness range, growing it to over 25,000 retail locations across more than 40 countries, and helping the brand achieve an $80 million valuation.
Launching Functional Beverages with FOCUSfactor
With the introduction of FOCUSfactor Energy Drinks—designed with fast-acting B-vitamins and nootropics to promote mental clarity and clean energy—Synergy is making significant strides in the functional drinks category. This new range complements Synergy's flagship product, the FOCUSfactor brain-health supplement, which is available at major retail chains like Costco, Walmart, Amazon, CVS, and Walgreens, along with many other top retailers in various markets.
“It is a privilege to join Synergy during such a transformative period,” expressed Damian Marano. “Contributing to the growth of reputable health brands while fostering innovation in the beverage sector excites me. I am eager to work with Jack and the rest of the leadership team to drive long-term value and scale our line of functional beverages.”
Key Reasons to Pay Attention to Synergy CHC Corp. (NASDAQ: SNYR)
- Synergy leverages FOCUSfactor’s established brand reputation to cater to the increasing global appetite for cognitive and clean-energy drinks.
- Marano’s extensive expertise in beverage strategy and his collaboration with recently appointed Vice President, Erik Shields, sets the stage for robust growth in Synergy’s beverage division.
- The company is positioned for rapid expansion across North America, the U.K., and emerging international markets, unlocking considerable long-term value.
About Synergy CHC Corp.
Synergy CHC Corp. specializes in consumer health care and wellness solutions. Their impressive product portfolio includes two main brands: FOCUSfactor, a clinically-tested brain health supplement aimed at enhancing memory, focus, and concentration, and Flat Tummy, dedicated to women’s wellness with a range of nutritional products designed to assist in weight management.
Investor Relations
Gateway Group
Cody Slach, Greg Robles
949.574.3860
SNYR@gateway-grp.com
Frequently Asked Questions
What is the significance of Damian Marano's appointment?
Damian Marano's appointment marks a strategic move to enhance Synergy's beverage division with his extensive experience in the industry.
What products are included in Synergy's portfolio?
Synergy's current portfolio includes the FOCUSfactor brain health supplement and Flat Tummy, a wellness brand for weight management.
How does FOCUSfactor Energy Drink differentiate from competitors?
FOCUSfactor Energy Drinks utilize fast-acting B-vitamins and nootropics, offering a unique blend aimed at enhancing mental clarity without jitters.
What markets is Synergy targeting for expansion?
Synergy is actively expanding into North America, the U.K., and various new international markets, reflecting a broad growth strategy.
Who leads the beverage division at Synergy now?
Damian Marano is the new Vice President of Beverage, alongside Erik Shields, and they are both integral in driving the company's beverage strategy.
