Sydney Hockaday Takes the Lead in Marketing at Concorde
Concorde has recently announced the promotion of Sydney Hockaday to the position of Managing Director of Marketing. This key role aims to steer and enhance the firm’s integrated marketing strategies, supporting its broker-dealer, Registered Investment Advisor (RIA), and insurance segments. With this advancement, Hockaday will spearhead brand development, communications, and strategic planning, ensuring the firm’s marketing efforts are closely aligned with its long-term growth aspirations.
"We are thrilled to announce Sydney Hockaday's well-deserved promotion to Managing Director of Marketing," said Danielle Delongchamp, the firm's president and CEO. "Her contributions since she joined us have gone far beyond our expectations; she has elevated our marketing efforts considerably. Sydney's innovative approach and dedication have been instrumental in strengthening our brand and enhancing our overall communications and event strategy, positively impacting our advisors, sponsors, and teams alike."
Initially, Hockaday joined Concorde as the Director of Marketing in early 2025, where she notably rebranded the firm and implemented new communication protocols while launching a marketing partnership initiative that stands out in today’s competitive market.
Before her time at Concorde, Hockaday held the position of Vice President of Marketing at Capital Square. In that role, she oversaw marketing efforts for approximately 90 of their investment offerings, which included around 100 commercial real estate properties. Her marketing strategies were responsible for about $7 billion in transaction volume and played a crucial role in leading a corporate rebranding project in 2019.
In addition to her role at Concorde, Hockaday currently chairs the Marketing and Communications Committee of ADISA, the largest trade association dedicated to alternative and direct investments.
About Concorde Holdings, Inc.
Concorde is a distinguished full-service broker-dealer, SEC-registered investment advisor (RIA), and insurance firm devoted to empowering financial professionals and their clients. With a meticulously integrated ecosystem of investment, advisory, and insurance solutions, Concorde provides the necessary tools and expertise aimed at achieving pressing financial goals.
The organization was founded by a group of motivated entrepreneurs who share similar values, focused on passion, purpose, and a commitment to excellence. They are dedicated to delivering a personalized experience tailored to the distinct needs of each advisor and client, resulting in a superior service that encourages financial pragmatism and strategic growth.
Concorde offers comprehensive broker-dealer and wealth management platforms, designed to unlock the potential of financial professionals while delivering customized solutions and insightful resources. Their mission is deeply embedded in building long-lasting partnerships that contribute to meaningful progress.
Concorde's National Footprint
Headquartered in Michigan, Concorde Holdings, Inc. operates through its subsidiaries: Concorde Investment Services, Concorde Asset Management, and Concorde Insurance Agency. The firm proudly serves a wide-ranging clientele across all 50 states with an unwavering focus on nurturing partnerships that foster progress. For further details on their offerings, potential clients are encouraged to explore the firm's website.
Key Disclosures
Securities are offered through Concorde Investment Services, LLC (CIS), which is a member of FINRA/SIPC. Advisory services are provided through Concorde Asset Management, LLC (CAM), an SEC-registered investment advisor. Insurance products are available through Concorde Insurance Agency, Inc. (CIA).
Frequently Asked Questions
What does Sydney Hockaday's promotion entail?
She will lead the marketing strategies across Concorde's divisions and enhance the firm’s brand and communications.
Where was Hockaday employed prior to Concorde?
She was the Vice President of Marketing at Capital Square, managing significant investment offerings and their marketing.
What are Concorde's main business areas?
Concorde operates as a broker-dealer, SEC-registered investment advisor, and insurance firm, focusing on various financial solutions.
What is the mission of Concorde?
The company aims to empower financial professionals and support their clients in achieving financial objectives through integrated services.
How can one learn more about Concorde's services?
Individuals interested in Concorde’s offerings can visit the company’s official website for detailed information.
