Sweet Paris Crêperie & Café Expands in the Midwest
Sweet Paris Crêperie & Café is poised to enhance its presence in the Midwest by opening a new location at the Galleria Shopping Center. This upscale shopping destination is set to host its newest café, bringing the brand's signature dishes and unique dining experience to a broader audience.
New Location Details
The upcoming café will be located at the intersection of 69th Street and France Avenue in Edina, Minnesota. Expected to open its doors in the fall of 2025, the new location will be a significant addition to Sweet Paris's growing footprint in the region.
Company Overview
Founded in 2012 by Ivan and Allison Chavez, Sweet Paris Crêperie & Café focuses on reviving the art of eating crêpes. The brand has rapidly expanded over the years, boasting 20 locations across several states, including Texas, Florida, Minnesota, and others. Sweet Paris is well-known for its diverse menu that includes both sweet and savory crêpes, waffles, salads, and a variety of hot beverages.
Leadership Behind the Expansion
Leading the effort behind this new café is the Tenacity Restaurant Group, headed by CEO Dustin Wetzel and CFO Pete Thelen. With their extensive experience in the restaurant industry, they are committed to developing innovative dining concepts in the Twin Cities area. Their collaboration with Sweet Paris has already led to two successful openings in the state, including locations in Woodbury and the Mall of America.
Strengthening Community Ties
“Bringing Sweet Paris to the Galleria allows us to reach more members of the Twin Cities community,” said Dustin Wetzel, Co-Owner of Tenacity Restaurant Group. This statement highlights their mission to provide a unique dining experience and foster community connections through their café offerings.
Future Growth Plans
Sweet Paris's expansion strategy reflects its commitment to growth and the desire to introduce more people to its crêperie concept. According to co-founder Allison Chavez, “Expanding our Minnesota presence is an exciting element of our overall growth strategy.” The partnership with Tenacity Restaurant Group embodies the ethos of Sweet Paris and its mission to bring upscale yet affordable dining experiences to new communities.
About Sweet Paris Crêperie & Café
As a fast-growing franchise, Sweet Paris is actively seeking strategic partners to broaden its reach into new markets. The brand is particularly interested in working with individuals who have hospitality backgrounds, enhancing its potential for success in various communities.
With a detailed strategic partnership model, Sweet Paris offers a highly scalable opportunity with significant profit potential. For those looking to engage with a thriving service model that emphasizes quality and customer satisfaction, Sweet Paris provides the perfect environment.
Frequently Asked Questions
1. When will the new Sweet Paris location open?
The new café is expected to open in the fall of 2025.
2. Where will the new Sweet Paris café be located?
The café will be located at the Galleria Shopping Center in Edina, Minnesota.
3. What types of food does Sweet Paris serve?
Sweet Paris specializes in sweet and savory crêpes, waffles, salads, and hot drinks.
4. Who is behind the opening of this new location?
The opening is facilitated by Tenacity Restaurant Group, led by CEO Dustin Wetzel and CFO Pete Thelen.
5. Is Sweet Paris expanding beyond Minnesota?
Yes, Sweet Paris currently operates in several states and continues to pursue growth in new regions across the country.
