Illuminating the Champs-Élysées for the 2025 Holiday Season
In a captivating collaboration, JCDecaux SE (Euronext Paris: DEC) is proud to support Swarovski as they partner with the Comité Champs-Elysées for the spectacular 2025 Holiday Season Illuminations. Known for its iconic reputation, the Champs-Élysées is often dubbed the most beautiful avenue in the world, and this year, it promises to shine brighter than ever.
A Magical Transformation of the Avenue
Swarovski, a master of light since 1895, is this year's exclusive partner for creating the holiday magic along the illustrious avenue, which will be graced by the presence of Léa Seydoux as the godmother of the event. This partnership, rooted in years of collaboration with the Comité Champs-Elysées, allows for a unique display of 400 illuminated trees and 200 exquisite kakemonos featuring the Swarovski logo, all stretching along the 2 kilometers from the Arc de Triomphe to the Place de la Concorde.
Innovative Lighting Design
Beginning from the 16th of November, the stunning illuminations illuminate the avenue, complemented by a comprehensive media plan devised by JCDecaux to amplify the festive spirit. This includes dynamic advertising on bus shelters and kiosks throughout Paris, ensuring everyone can witness this annual celebration.
Exclusive Swarovski Pop-Up Store
Adding to the excitement, an exclusive pop-up store opens at 1 Place Charles de Gaulle, located directly in front of the Arc de Triomphe. This unique boutique will be accessible only throughout the Holiday Season Illuminations, offering visitors the chance to explore a range of Swarovski’s jewelry and home décor collections until December 26.
Celebration of Light and Sound
The official kickoff of the illuminations on November 16 at 6:30 p.m. marked the beginning of the festive season in Paris. Key contributors to this event included Marc-Antoine Jamet, President of the Comité Champs-Elysées, and Anne Hidalgo, the Mayor of Paris. With the help of two children from the association Les Petits Princes, the switch was flipped, bringing the illuminations to life in a mesmerizing sound and light show.
A Holiday Tradition Reimagined
This year's installation introduces advanced LED technology capable of being programmed, monitored, and dimmed, enhancing the visual experience designed by Blachère and executed by renowned lighting designer Thomas Dechandon, known for his innovative work on celebrated productions like Starmania.
Community Engagement and Attendance
From November 16, 2025, until January 5, 2026, the Illuminations of the Champs-Élysées are set to dazzle both locals and visitors alike. Last year, the opening ceremony attracted over 150,000 attendees, with even more anticipated for this year's festivities as the new year's celebration draws in crowds, with over a million participating.
Quotes from the Event Leaders
Marc-Antoine Jamet stated, "Paris offers exceptional events that create lasting memories. The Illuminations of the Champs-Élysées are a dazzling tradition, one made even more special with the advancements and fresh perspectives introduced this year." He highlighted the collaborative efforts of JCDecaux and Swarovski, emphasizing the importance of quality partnerships in delivering such memorable events.
Jean Muller, Executive Vice President at JCDecaux, remarked on the importance of innovation in beautifying the city, stating, "With our significant experience and dedication to service excellence, we are thrilled to partner with the Comité Champs-Elysées and Swarovski to make this year's illuminations a standout experience for all."
About JCDecaux
As the leading outdoor advertising company globally, JCDecaux has achieved impressive annual revenues and remarkable reach with its outdoor media. The company operates in over 80 countries, showcasing a daily audience of approximately 850 million people. With an ongoing commitment to innovation and sustainability, JCDecaux continues to spearhead efforts in creating impactful and responsible advertising solutions.
Frequently Asked Questions
What is the significance of the 2025 Holiday Illuminations?
The illuminations celebrate the festive season in Paris, transforming the Champs-Élysées into a magical experience with thousands of lights and decorations.
Who are the key partners for this event?
This year, JCDecaux and Swarovski are the main partners, alongside the Comité Champs-Elysées, to bring the holiday spirit to life.
When does the illumination display start and end?
The display runs from November 16, 2025, until January 5, 2026, attracting visitors and locals alike to experience the dazzling atmosphere.
Are there any special events associated with the illuminations?
Yes, there will be a pop-up store from Swarovski where visitors can explore exclusive holiday collections throughout the display period.
How does JCDecaux contribute to the illuminations?
JCDecaux enhances the event through outdoor media plans and innovative lighting solutions, showcasing its commitment to beautifying urban spaces.
