Sustainable PR Expands Amid Rising Demand for Advocacy
Sustainable PR, a leading public relations firm focused on environmental advocacy, is growing its team to better serve the needs of its clients. This development comes in response to an increasing demand from sectors such as clean technology, renewable energy, and food services.
New Team Members Join Sustainable PR
The company has appointed Matthew Matyjek as Director of Media Relations and Carly Vallet as Associate Account Manager. Matyjek will lead the media relations efforts, while Vallet will assist with community engagement initiatives. These strategic appointments aim to bolster the firm’s efforts in a rapidly evolving environmental landscape.
The Advocacy Landscape
Despite facing political challenges, the demand for sustainability-focused public relations is stronger than ever. Tony DeFazio, the founder of Sustainable PR, emphasized how companies are increasingly recognizing sustainability as a vital part of their business operations. As awareness of climate issues grows, so does the necessity for effective advocacy.
Sustainability Communications in 2025
Sustainable PR is actively involved in legislative advocacy, engaging with various clients to support their efforts at both state and federal levels. The agency's role includes collaborating with influential organizations to promote solar energy incentives at a time when legislation is under scrutiny. Their work aims to ensure that sustainable initiatives continue to thrive in a challenging environment.
Welcoming New Clients
In the early part of the year, the firm has proudly onboarded several new clients, including r.World, known for its reusable cups and serveware, and Paired Power, a clean tech company offering innovative solar solutions. The firm is planning significant campaigns for these new partners, reflecting their commitment to promoting sustainable practices.
Focus on Community Engagement
Sustainable PR plans to enhance community coalitions for solar developments across multiple projects. With a growing portfolio of community solar initiatives, they are eager to foster local partnerships that benefit the environment and community welfare alike.
About Sustainable PR
Sustainable PR is an upstate New York-based public relations agency specializing in environmental communications. The agency harnesses its deep industry connections and expertise to develop impactful public relations strategies for green companies. By leveraging a network of media contacts, Sustainable PR aims to aid clients in achieving their sustainability goals effectively.
Frequently Asked Questions
What is Sustainability PR?
Sustainability PR focuses on promoting companies and initiatives that emphasize environmental responsibility and sustainable practices.
Who are the new appointments at Sustainable PR?
Matthew Matyjek has been appointed as Director of Media Relations, and Carly Vallet will serve as Associate Account Manager.
What industries does Sustainable PR serve?
Sustainable PR works with clients across various sectors, including clean technology, renewable energy, and food services.
How does Sustainable PR assist with legislative advocacy?
The firm supports clients in navigating complex legislative issues related to sustainability by engaging with policymakers and promoting relevant initiatives.
What are the latest client acquisitions of Sustainable PR?
Recently, the agency welcomed clients like r.World and Paired Power, focusing on sustainable products and clean technologies.
