Survey Highlights Societal Pressures on GenZ Women
A new survey conducted on behalf of One A Day®, a longstanding supplement brand, indicates that societal pressures distinctly affect the choices and resolutions of women, particularly among the GenZ demographic.
Significance of New Year’s Resolutions
Every January, many people commit to resolutions, yet the trend of abandoning these goals early, particularly on Ditch New Year’s Resolution Day, is concerning. However, this survey sheds light on women's determination in 2025 to focus on their health and wellness despite societal influences.
Key Insights from the Survey
The findings of the survey present some compelling insights that women should consider while setting their goals for the New Year. Almost two-thirds of women (63%) mention that societal pressures from family, friends, and social media significantly affect their resolution-setting process. This importance increases among GenZ, with around four in five (79%) feeling pressure to conform.
Women’s Commitment to Their Resolutions
Notably, even under the weight of societal expectations, an impressive 87% of women express a strong commitment to their New Year’s resolutions. It’s crucial to recognize the hurdles women face—previous surveys have identified a lack of motivation (45%) and financial challenges (33%) as significant barriers to achieving these goals, yet many continue to strive for progress.
Focus on Health and Wellness
The survey results suggest that many women prioritize self-care, with 70% expressing a desire for it. Additionally, 62% of respondents highlighted health and wellness as a top focus area. Mental health and maintaining a healthy diet emerged as particular points of interest, with about 49% and 44% of women respectively desiring to concentrate on these areas.
Incorporating Supplements for Health Goals
In line with their aspirations for improved health, 41% of women indicated they plan to incorporate a multivitamin into their daily routine as part of their resolutions. Currently, 39% of women report already taking multivitamins, showcasing a proactive approach in supporting their health objectives.
Empowering Women Through Custom Health Solutions
Lisa Perez, General Manager and VP Marketing Nutritionals at Bayer, shared her insights: "Health and wellness goals should reflect women’s unique, personal aspirations rather than societal pressures." This statement highlights Bayer's commitment to providing tailored nutritional support through One A Day® multivitamins, which cater to a variety of age groups, genders, and individual health goals.
About One A Day® and Bayer
One A Day® specializes in delivering multivitamins and supplements designed for all family members. The brand covers a wide range of age groups, starting from prenatal vitamins to options for those aged 65 and above. Their product line includes tablets, softgels, capsules, and gummy vitamins, ensuring there’s an option for everyone. Bayer, the parent company of One A Day®, is a global leader in life sciences focused on health care and nutrition. With a mission to improve the lives of people globally, Bayer is committed to innovation and sustainable practices that leave a lasting positive impact on public health.
As conversations around health continue to evolve, the insights gained from such surveys can help shape better, more sustainable health practices for women everywhere.
Frequently Asked Questions
What was the main finding of the survey regarding societal pressures?
The survey found that 63% of women feel societal pressures influence their New Year’s resolutions, with 79% of GenZ women acknowledging this impact.
How many women are committed to their New Year’s resolutions?
An impressive 87% of women expressed a strong commitment to their New Year’s resolutions despite facing societal pressures.
What percentage of women prioritize health and wellness?
70% of women indicated that self-care is a priority, and 62% are focused on health and wellness as part of their resolutions.
Are women incorporating multivitamins into their resolutions?
Yes, 41% of women plan to incorporate a multivitamin into their routine to support their health goals.
What does Bayer aim to achieve with One A Day®?
Bayer aims to empower women by providing tailored multivitamin solutions that reflect personal health goals rather than societal expectations.
