Suntory Global Spirits Launches Unique Vodka Seltzer
Suntory Global Spirits has entered the vodka seltzer market with an exciting new product, -196™ [pronounced "minus one-nine-six"]. This innovative beverage promises to redefine expectations with its bold, whole-fruit flavors and Japanese craftsmanship. Just in time for the summer season, the brand proudly introduces a new Strawberry flavor alongside its established lineup, featuring Lemon, Grapefruit, and Peach.
Experience the New Strawberry Flavor
The new Strawberry variant captures the essence of the -196™ vodka seltzer experience. It delivers a refreshing burst of flavor, reminiscent of juicy, sun-ripened strawberries. This carefully crafted drink is designed to maintain a perfect balance of sweetness and tartness, ensuring a crisp, clean finish with no unpleasant aftertaste.
Craftsmanship Behind the Flavor
At the heart of -196™ is Suntory's proprietary Freeze Crush Infusion (FCI) process. This unique technique involves flash-freezing whole fruit at a chilling -196°C using liquid nitrogen. The fruit is then crushed and infused into premium vodka, designed to lock in the complete essence of the fruit, including juice, peel, and oils. The result is a remarkably rich and flavorful seltzer that sets a new standard in the Ready-To-Drink (RTD) category.
Permanent Flavor Lineup
Along with the Strawberry flavor, the -196™ vodka seltzer features a permanent lineup of exciting flavors:
- Lemon: A bright, zesty lemon flavor with a delightful tartness, perfect for warm days.
- Grapefruit: A bittersweet citrus profile enriched with floral notes and a crisp finish.
- Peach: A juicy explosion of yellow peach, delivering bright acidity paired with a subtle tart snap.
Availability and Pricing
-196™ vodka seltzer is available for purchase in convenient formats. Shoppers can opt for single flavor four-packs, retailing at a suggested price of $10.99, or choose the eight-can variety pack for $19.99. For those eager to sample these unique flavors, exploring local retailers is a fantastic way to discover where to find them.
About -196™ Vodka Seltzer
-196™ Vodka Seltzer stands out in the crowded beverage market for its attention to detail and commitment to quality. The innovative FCI process ensures that each sip provides the full-bodied flavor profile associated with real fruit. This vodka seltzer line is now available nationally, enticing those in search of refreshing alternatives.
About Suntory Global Spirits
As an acknowledged leader in the premium spirits sector, Suntory Global Spirits is dedicated to crafting unique experiences for consumers while respecting and nurturing the environment. Known for its fine whiskies, including Jim Beam™, Yamazaki™, and many other prestigious brands, Suntory has significantly impacted the spirits world. The company upholds its core values of sustainability and community engagement, underlining its commitment to a better future.
Suntory Global Spirits continues to expand its presence in the market, providing inventive and delicious options in the Ready-To-Drink category like the -196™ Vodka Seltzer. With a focus on quality and flavor, Suntory remains a trusted name in the spirits industry.
Frequently Asked Questions
What flavors are available for -196™ Vodka Seltzer?
The permanent flavors include Strawberry, Lemon, Grapefruit, and Peach.
What is the Freeze Crush Infusion (FCI) process?
FCI is a unique technique that flash-freezes whole fruit and infuses it into vodka to capture the full fruit essence.
Where can I buy -196™ Vodka Seltzer?
-196™ Vodka Seltzer is available at various retailers; check local stores for availability.
What are the prices for the -196™ Vodka Seltzer packs?
A single flavor four-pack has a suggested retail price of $10.99, while the eight-can variety pack is priced at $19.99.
Is Suntory Global Spirits involved in sustainability efforts?
Yes, Suntory Global Spirits actively pursues sustainability goals through its Proof Positive strategy.
