SubjectWell Wins Prestigious Design Award
SubjectWell, a leading platform for patient experience uniquely positioned in clinical trial recruitment and retention, has been awarded in the 2025 GDUSA Health + Wellness Design Awards. This award highlights exceptional design that propels health and wellness through creativity and innovation. Out of an impressive pool of over 2,400 submissions, only the top 10% were selected for this honor.
A Journey of Brand Transformation
The impressive rebranding effort by SubjectWell, primarily carried out in-house over a span of four months, signifies a significant transformation in their mission, visual identity, and voice. This evolution is designed to enhance human engagement in clinical research and improve access to care for patients everywhere.
Words from the Leadership
Fred Martin, CEO of SubjectWell, remarked, "This recognition celebrates more than design—it acknowledges purpose. Our rebrand signifies our evolution into a company that not only boosts research efficiency but also advocates for the individuals impacted. We are delighted that this creative venture showcases our own design expertise, the same passion we apply to creating content, matching trials, and serving our clients."
Impact of the Rebranding
Since its inception in 2012, SubjectWell has revolutionized patient recruitment and engagement strategies, linking millions to life-altering clinical studies. The rebrand coincided with the introduction of the OneView recruitment portal, enhancing every facet of their branding. From the logo and color schemes to vibrant messaging, the change has been a comprehensive modernization.
The revitalized brand emphasizes empathy and accessibility, featuring clean visuals, diverse imagery, and a friendly tone that embodies SubjectWell's patient-centric philosophy. This fresh identity not only showcases their global reach but also their innovative approach in utilizing technology to support sponsors, CROs, and clinical research sites.
Results That Speak Volumes
The rebranding initiative yielded impressive outcomes:
- Social Engagement: Impressions surged by 121%, reactions increased by 194%, and new followers grew by 120% in the fourth quarter.
- Share of Voice: This metric escalated from 1.4% in early 2024 to an astonishing 39.4% by April 2025, exceeding competitors significantly.
- Brand Visibility: Achieved the top position for branded search terms by the second quarter of 2025.
Suzanne Harris, Senior Vice President of Marketing and Communications and Creative Director, shared, "We built more than just a new identity; we fostered belief. Each design choice was based on clarity and empathy, illustrating the potential that arises when patient needs are prioritized in clinical research."
The Importance of Design in Healthcare
Celebrating its 25th anniversary, the GDUSA Health + Wellness Design Awards underscore the critical role that design plays in advancing both personal and public health. Award-winning designs showcase the top tier of entries across various design fields—from branding and packaging to digital experiences—all aimed at inspiring better living.
About SubjectWell
SubjectWell stands as a premier Patient Experience Platform, facilitating reliable trial enrollment and enhancing patient retention throughout the clinical study lifecycle. Utilizing advanced technology and international reach combined with a full spectrum of creative services, SubjectWell alleviates site burden and fosters efficiency for sponsors, CROs, clinical sites, and site networks. The company is dedicated to supporting the entire clinical process—from initial protocol design through to patient recruitment, enrollment, and retention.
Media Inquiries
For further information, please contact:
Alysha Swisher / Haylee Elmore
Interdependence PR
602-350-1455
Frequently Asked Questions
What is the significance of the GDUSA Health + Wellness Design Awards?
The GDUSA Health + Wellness Design Awards recognize outstanding design work that enhances health and wellness through creativity and empathy.
How did SubjectWell's rebranding affect its visibility?
The rebranding led to a remarkable increase in social engagement metrics, brand visibility, and market position compared to competitors.
Who led the rebranding effort at SubjectWell?
The rebranding was guided by a dedicated in-house team, with notable contributions from the CEO and the Senior Vice President of Marketing and Communications.
What new features accompanied SubjectWell's rebranding?
The launch of the OneView recruitment portal was a significant feature introduced alongside the rebranding to modernize patient engagement.
What does SubjectWell specialize in?
SubjectWell specializes in patient recruitment and engagement solutions, connecting patients with clinical studies to improve healthcare outcomes.
