Make-A-Wish Partners with Subaru for 15 Years of Generosity
Every year, Subaru of America creates a wave of positivity and hope through its partnership with Make-A-Wish. This year marks an incredible 15 years of collaboration, solidifying Subaru's commitment to changing the lives of children battling critical illnesses. With each new vehicle purchased or leased between November and January, Subaru donates $250 to a charity of the customer's choice, including Make-A-Wish.
A Legacy of Generosity
Since the partnership's inception in 2011, Subaru has donated more than $38 million to Make-A-Wish. This substantial amount has enabled the organization to grant over 3,900 wishes, allowing countless children to experience magical moments during challenging times. Subaru stands tall as the largest automotive donor for Make-A-Wish, reflecting its dedication to making dreams come true.
The Impact of Wishes
Leslie Motter, president and CEO of Make-A-Wish America, emphasizes the profound impact of the wishes granted. "Make-A-Wish serves children fighting critical illnesses, and Subaru's Share the Love campaign helps turn their wishes into lasting strength and hope," she explains. These experiences not only uplift the spirits of wish children but often contribute to their recovery, showcasing how community support can spark a transformative journey.
Community Celebrations with Subaru
The commitment of Subaru extends beyond donations; it's also about fostering a sense of community. Events organized in collaboration with Make-A-Wish New Mexico and local Subaru retailers bring families, supporters, and wish kids together. Each October, the festivities kick off with a Trunk or Treat, followed by a joyous Holly Jolly Party in December. These events are filled with fun activities, festive treats, and heartwarming interactions, including the much-anticipated wish reveals!
Creating Connections
At the Holly Jolly Party, attendees enjoy special moments with beloved characters, listen to stories read by Santa, and witness the excitement of wish reveals. In a past event, 7-year-old Kaleb discovered his wish was being granted, highlighting the joy these gatherings bring to children and their families. Such platforms help build connections between current wish kids and alumni, truly embodying the spirit of togetherness.
Subaru's Mission of Giving Back
Alan Bethke, Senior Vice President of Marketing at Subaru of America, shares, "The act of giving back is woven into Subaru's DNA and the daily mission of our incredible charity partners." Subaru’s Share the Love Event empowers their community in profound ways, facilitating the sharing of compassion and care that can change lives.
Supporting Local Charities
In addition to its national charity efforts, Subaru retailers have the option to support local charities as well. In a recent initiative, 32 retailers chose to work with 23 local Make-A-Wish chapters, contributing an impressive $3.1 million in donations. This local engagement allows Subaru to further its impact and nurture community connections.
About Make-A-Wish and Subaru
Make-A-Wish is dedicated to creating life-changing wishes for children with critical illnesses. With a widespread presence and strong support from over 20,000 volunteers, it offers hope and joy to those in need throughout the United States. The organization aims to help improve the emotional and physical health of children, making their dreams a reality.
Subaru of America, Inc. operates with a commitment to sustainability and community engagement. As part of its ongoing corporate responsibility initiatives, Subaru has donated over $300 million to various causes, emphasizing the importance of making a positive impact. Subaru represents a brand that deeply values community connection and strives to enrich lives across the nation.
Frequently Asked Questions
What is the Subaru Share the Love Event?
The Subaru Share the Love Event is an annual initiative where Subaru donates $250 for each new vehicle sold or leased to charities, including Make-A-Wish.
How long has Subaru partnered with Make-A-Wish?
Subaru has partnered with Make-A-Wish for 15 years, making a significant impact on children's lives through generous donations.
How much has Subaru donated to Make-A-Wish?
Since the partnership began, Subaru has donated over $38 million to Make-A-Wish, helping grant thousands of wishes.
What types of events does Subaru host with Make-A-Wish?
Subaru hosts community events, such as Trunk or Treat and Holly Jolly Party, bringing wish kids and their families together to celebrate.
How can I get involved with Subaru and Make-A-Wish?
You can support these initiatives by participating in the Subaru Share the Love Event or volunteering with Make-A-Wish local chapters to help grant wishes.
