Subaru of America Reports December Sales and Year-End Overview
Subaru of America, Inc. (SOA) has concluded December 2025 with the announcement of its sales figures, reflecting both challenges and successes throughout the year. Subaru reported a total of 57,437 vehicles sold in December 2025, marking a 7.2% decrease from the previous month. While sales for the month showed a decline, the calendar year ended with a total of 643,591 vehicles sold, representing a 3.6% drop compared to 2024.
Top Performers in 2025
Despite the decline, the Subaru Crosstrek has continued its reign as a top seller for the eighth consecutive month. With its best year ever recorded, Crosstrek achieved 191,724 vehicle sales, which is a 5.5% increase compared to the previous year. The Subaru Forester also performed remarkably, being the second-highest-selling carline in December with a notable year-end total of 175,070 vehicle sales. The Outback followed closely with 157,716 annual sales in 2025.
Remarkable Achievements and Key Highlights
As Subaru reflects on its achievements for 2025, it emphasizes the dedication of its team and retailers who focused on providing unique customer experiences. Jeff Walters, President and COO of Subaru, expressed gratitude towards the retailers, particularly for their efforts in transitioning the Forester assembly to Subaru of Indiana Automotive. This change is part of Subaru's expansion strategy to offer a more versatile lineup, including gas, hybrid, and fully electric models.
Community Impact through Share the Love Event
Throughout December, the annual Subaru Share the Love Event played a crucial role in generating sales while also giving back to the community. During this program, Subaru commits to donating $250 for every new vehicle sold or leased to a charity of the customer’s choice. The successful execution of this event aligns with Subaru’s corporate philosophy, reinforcing its commitment to social responsibility and community support.
Impacts of Market Trends
The results from December also reflect current market trends and consumer preferences. While certain models like the Crosstrek and Forester saw positive growth, others faced challenges. For instance, sales of the Legacy increased by 13.4%, totaling 22,212 vehicles sold despite a broader trend of declines in certain segments. The overall competition within the automotive industry continues to present challenges, but Subaru remains steadfast in its approach to providing reliable, high-quality vehicles.
Future Prospects
Looking ahead, Subaru aims to build on its strong performance and brand loyalty to strengthen market position in 2026. Troy Poston, Senior Vice President of Sales, highlighted the exciting launch of the 2026 lineup, which includes the all-new Trailseeker and Uncharted models. This new range is expected to cater to evolving customer preferences and adapt to market demands.
Frequently Asked Questions
What were the total vehicle sales for Subaru in December 2025?
Subaru reported a total of 57,437 vehicle sales for December 2025.
Which Subaru model achieved the highest sales in 2025?
The Subaru Crosstrek was the top performer, achieving 191,724 vehicle sales in 2025.
How has Subaru supported community initiatives?
Subaru supports community initiatives through the Share the Love Event, donating $250 from each vehicle sale to selected charities.
What is Subaru’s strategy for future models?
Subaru plans to expand its lineup with gas, hybrid, and fully electric options to meet diverse customer needs.
What growth did the Legacy model experience in 2025?
The Subaru Legacy saw a 13.4% increase in sales, totaling 22,212 vehicles sold in 2025.
