Subaru of America Reports Impressive Sales Figures
Subaru of America, Inc. (SOA) celebrated a significant achievement in vehicle sales, reporting 61,220 units sold. This marks the second consecutive August where the sales exceeded 60,000 vehicles, showcasing Subaru's robust market presence. Despite a slight dip compared to the previous year's record of 63,053, the overall year-to-date sales reached 437,030 vehicles. This impressive milestone indicates a continued demand for Subaru vehicles nationwide.
Highlights from August Sales
Among the notable highlights, the Crosstrek achieved its best month ever, selling 20,442 vehicles, surpassing its previous record set last year. This consistent performance has maintained Crosstrek's status as Subaru's top-selling model for the fourth consecutive month. The Outback and Forester also made significant contributions, with sales reaching 15,768 and 14,225 units respectively, marking a 5.7 percent increase in Forester sales over the previous year.
The Solterra’s Success
Additionally, the Solterra model experienced remarkable growth, achieving its best-ever August sales performance. Such numbers indicate a growing acceptance of electric vehicles among Subaru's customer base.
Leadership Insights
Jeff Walters, the President and Chief Operating Officer of Subaru of America, expressed gratitude towards the retailers for their unwavering commitment and effective sales strategies. Walters highlighted the uniqueness of Subaru vehicles, which are known for their durability, thoughtful design, and safety features. The dedication to community service is evident through initiatives like Subaru Loves Learning®, which aids classrooms across the nation and reinforces the brand's commitment to making a positive impact.
Future Growth and Expectations
Troy Poston, Senior Vice President of Sales, echoed the excitement surrounding the brand’s future. He emphasized that models like the Crosstrek, Outback, and Forester meet customers’ needs for long-term value and enjoyment. As Subaru continues to innovate and release new models, the trust and loyalty of the Subaru family strengthen. This momentum will undoubtedly contribute to Subaru's future successes.
Sales Performance Overview
In August, Subaru's diverse vehicle lineup demonstrated vibrant sales performance. The Ascent saw 3,757 units sold, braving a decline from the previous year. The BRZ recorded 220 sales, while the Impreza and Legacy models showed slight fluctuations in their sales numbers. As these models strive to capture customers' hearts, the ongoing commitment to quality and customer satisfaction is paramount.
A Commitment to Sustainability
Subaru prides itself on sustainable practices, aligning with their zero-landfill manufacturing initiative. As part of this vision, all Subaru facilities aim to maintain environmentally friendly operations in an effort to protect the planet and optimize resource utilization.
About Subaru of America, Inc.
Subaru of America, Inc. serves as an indirect subsidiary of Subaru Corporation in Japan, focusing on marketing and distributing Subaru vehicles across the United States. With a network of approximately 640 retailers, Subaru is known for its commitment to creating vehicles that are built to last while maintaining an engaged and responsible community presence.
Subaru is dedicated to being more than just a car company, striving to make a meaningful difference through the Subaru Love Promise®, which has seen over $340 million donated to worthy causes nationwide. With a commitment to corporate social responsibility, Subaru remains a company that values its customers and communities.
Frequently Asked Questions
What were Subaru's total vehicle sales in August?
Subaru reported a total of 61,220 vehicle sales in August, marking a significant milestone for the brand.
Which Subaru model had the best sales performance?
The Crosstrek had the best sales performance, achieving a record-breaking 20,442 units sold in August.
How did Forester sales compare to the previous year?
Forester sales increased by 5.7 percent compared to the previous year, demonstrating its strong market appeal.
What is the Subaru Loves Learning® initiative?
This initiative supports educational classrooms across the nation, showcasing Subaru's commitment to community service and betterment.
What are Subaru's goals for future sales?
Subaru aims to expand its vehicle lineup while maintaining customer satisfaction, trust, and sustainability, ensuring robust future sales.
