Subaru of America Leads in Sales Satisfaction
Subaru of America, Inc. achieved an impressive ranking as the second among Mass Market Brands in the J.D. Power 2025 U.S. Sales Satisfaction Index (SSI) Study. This significant recognition showcases Subaru's dedication to providing value and ensuring a remarkable customer experience.
Commitment to Exceptional Customer Service
Jeff Walters, President and COO of Subaru of America, emphasized that this ranking reflects the strong relationship the company maintains with its retailers. Initiatives like the Subaru Love-Encore™ vehicle delivery program and Love Promise University® are pivotal in reinforcing Subaru's core values at locations nationwide. These programs enhance service quality, fostering a culture of collaboration that focuses on customer needs.
Understanding the J.D. Power SSI Study
The J.D. Power U.S. Sales Satisfaction Index (SSI) Study is a comprehensive analysis that has been serving the industry for 40 years. It focuses on the new vehicle purchase experience from the customer's perspective. The research evaluates dealership performance across critical sales journey elements such as shopping, product presentation, price negotiation, financing, and the final vehicle delivery.
A Glimpse into the Study's Results
Insights from the 2025 study were gathered between July and September, reflecting feedback from over 32,000 buyers who purchased or leased vehicles between March and May. All responses are sourced directly from customers, giving Subaru valuable data on their experiences and expectations during the purchasing process.
Subaru’s Corporate Ethos
Subaru of America, Inc. operates as an indirect subsidiary of Subaru Corporation in Japan, effectively distributing about 640 retailers across the nation. All products undergo manufacturing in zero-landfill plants, emphasizing the company's commitment to sustainability. The Subaru of Indiana Automotive, Inc., is notably the only U.S. automobile manufacturing plant recognized as a backyard wildlife habitat by the National Wildlife Federation.
Community Engagement and Commitment
Subaru strongly believes in the Subaru Love Promise, a vision that emphasizes showing love and respect for all community members. Over the last two decades, Subaru and the Subaru of America Foundation have contributed over $340 million to various causes, demonstrating its commitment to making a positive impact and enhancing the quality of life for all.
Future Outlook
As Subaru continues to evolve and respond to customers' needs, the company remains focused on being more than just a car manufacturer. Through its dedication to extraordinary service and commitment to community involvement, Subaru positions itself to adapt and grow within an ever-changing market, ensuring lasting customer relationships.
Frequently Asked Questions
What is the J.D. Power Sales Satisfaction Index?
The J.D. Power Sales Satisfaction Index measures dealership performance in the car buying process based on customer feedback.
How did Subaru rank in the 2025 SSI Study?
Subaru ranked second among mass market brands in the 2025 J.D. Power U.S. Sales Satisfaction Index Study.
What initiatives does Subaru have for customer satisfaction?
Subaru's initiatives like the Subaru Love-Encore™ vehicle delivery program and Love Promise University® are designed to enhance customer satisfaction and meet their needs.
How many customers provided feedback for the 2025 SSI Study?
The study collected feedback from over 32,616 buyers who recently purchased or leased new vehicles.
What is Subaru’s approach to community engagement?
Subaru engages with the community through its Subaru Love Promise, targeting donations and volunteer hours to causes that matter to their customer base.
