Strategic Leadership Growth at Nowadays with New Director
Former TTB Regulatory Leader Tapped to Help Guide the Future of Hemp-Derived THC Beverages Amid Evolving Policy Landscape
Nowadays, a fast-growing THC-infused beverage brand, has announced the appointment of Christopher Forster-Smith as its new Director of Regulatory Affairs. In this pivotal role, he will be instrumental in establishing a robust regulatory framework for hemp-derived THC beverages at both federal and state levels. This decision comes at an essential time as the regulation of hemp is becoming increasingly significant in today’s market.
Navigating a Complex Regulatory Environment
With extensive experience navigating complex regulatory systems, Forster-Smith will work closely with Nowadays' General Counsel and Head of Regulatory Affairs, Michelle Bodian. Together, they will advance the company's regulatory strategy, ensuring its longevity within the THC beverage market. Forster-Smith’s familiarity with alcohol regulations will be vital in establishing a fair tax structure for THC products and collaborating with various industry stakeholders.
Why This Appointment Matters
Justin Tidwell, the CEO and Founder of Nowadays, emphasized the strategic importance of this role, stating, "Creating this new role and bringing on Chris is a strategic move we're making to ensure the long-term viability and success of this category. With careful regulation of hemp-derived THC beverages being vital, Chris' deep understanding of policy frameworks makes him an ideal candidate for this role." This adjustment in leadership reflects Nowadays' commitment to responsible growth.
Bringing Expertise to the Team
Forster-Smith's background is impressive. He previously held a senior position at the U.S. Department of the Treasury’s Alcohol and Tobacco Tax and Trade Bureau (TTB). During his eight years there, he focused on regulatory compliance, taxation, and managing cannabis and hemp-related policies. Beyond this role, he has a Ph.D. in Political Science from The Johns Hopkins University, adding to his understanding of building and sustaining consumer-focused regulatory frameworks.
Looking Forward
Expressing his enthusiasm, Forster-Smith remarked, "I’m incredibly grateful for the opportunity to join Nowadays at such a pivotal time for the industry. My experience in alcohol regulations will guide our collaborative efforts with trade associations and policymakers to create effective frameworks that allow hemp THC products to thrive responsibly. This is an exciting chapter for me and the company." Starting his role officially on January 20, 2026, he is already driven to make a positive impact.
About Nowadays
Founded in 2023 by close friends and entrepreneurs, Nowadays aims to modernize the drinking experience. As one of the fastest-growing THC-infused beverage brands in the U.S., the company is dedicated to safe consumer practices and influencing a clear, long-term regulatory environment for hemp-derived beverages. Nowadays products can be found in over 10,000 retail locations across various legal markets. The commitment to responsible growth is at the core of their mission.
Frequently Asked Questions
1. What role is Christopher Forster-Smith taking on at Nowadays?
He is appointed as the Director of Regulatory Affairs, guiding regulatory strategies for hemp-derived THC beverages.
2. Why is this appointment significant for Nowadays?
Forster-Smith's expertise in regulatory frameworks from his time at the TTB brings essential insights for the company's growth.
3. When did Forster-Smith officially start his role?
He officially began on January 20, 2026.
4. What is Nowadays' main focus as a company?
Nowadays aims to redefine beverage consumption with THC-infused options while ensuring compliance with regulations.
5. How many retail locations carry Nowadays products?
Nowadays products are available in over 10,000 retail doors across legal markets.
