Expanding Horizons: Jarrard Inc. Enhances Market Research Team
Industry veteran joins as Senior Vice President to elevate insights
Jarrard Inc., a prominent healthcare strategic communications and change management consultancy, has announced its latest development in the form of a key leadership appointment. The firm has welcomed Jed Lam to serve as the Senior Vice President of Market Research & Insights. With an impressive career spanning over 25 years, Lam brings a wealth of expertise in creating research-driven brand strategies and marketing communications, further enriching Jarrard's capabilities in delivering meaningful, data-driven insights to healthcare organizations.
Meet Jed Lam: A Leader in Market Insights
Before joining Jarrard, Lam was the Executive Vice President and Head of the US Central Region for Edelman Data & Intelligence, where he managed a talented team of research experts, including managers, scientists, and analysts. His previous experience positions him to significantly expand Jarrard's Market Research & Insights practice.
According to Anne Hancock Toomey, President and Co-Founder of Jarrard Inc., the addition of Lam marks a transformative moment for the firm. "Healthcare organizations face immense pressure to make clear and confident decisions," she noted. "Jed's extensive expertise enables us to provide data-driven guidance that our clients can trust as they navigate challenges in reputation and branding."
The Role of Market Research in Healthcare
The Market Research & Insights (MRI) team at Jarrard specializes in dissecting the complex landscape of stakeholder perceptions, motivations, and behaviors within the healthcare sector. This approach allows them to craft impactful messaging that resonates with audiences and drives significant outcomes for their clients. The team is dedicated to asking the right questions and forging innovative solutions that lead to measurable successes.
Throughout his illustrious career, Lam has collaborated with numerous Fortune 100 clients and prominent healthcare organizations, including Advocate Health, the American Cancer Society, Humana, and Walgreens. His background underscores his capabilities in helping institutions optimize their strategic communication in a highly competitive environment.
A Thriving Workforce: New Talent at Jarrard
Jarrard Inc. continues to enhance its talents to better serve its clients. With almost 100 professionals now on staff, the firm has also onboarded several new members who are already making strides in the industry.
Among the new faces is Corrie Fisher, Senior Managing Advisor for health services and technology practice. With ten years of experience in healthcare communications, Fisher previously led impactful public relations programs across various sectors, including health tech and life sciences. Her prior role as the media relations manager for a well-respected healthcare PR firm equipped her with key insights that will benefit Jarrard's communications strategies.
Additionally, Gladis Valdivia-Hernandez, a Senior Advisor with the Advisor Group, brings back her strategic communications expertise to Jarrard. Before rejoining the firm, she was a communications specialist at the University of Chicago. Valdivia-Hernandez's rich experience in the government and technology sectors complements her proven ability to create engaging narratives and campaigns.
About Jarrard Inc.
Founded in 2006, Jarrard Inc. is dedicated to empowering leaders during pivotal moments in healthcare. The consulting firm leverages its expertise in communications, marketing, and political strategy to assist clients in achieving their essential objectives. Jarrard has proudly partnered with over 1,800 clients across the country, focusing on change management and advocacy in healthcare. As a division of Chartis, one of the nation’s foremost healthcare advisory firms, Jarrard Inc. is well-positioned to offer strategic counsel and support to its clients as they navigate the complexities of the healthcare landscape.
Frequently Asked Questions
What is the role of Jed Lam at Jarrard Inc.?
Jed Lam serves as the Senior Vice President of Market Research & Insights, responsible for enhancing the firm's capabilities in delivering data-driven insights to healthcare organizations.
How does Jarrard Inc. support healthcare leaders?
Jarrard Inc. provides strategic communications, marketing, and change management support to healthcare leaders, especially during critical periods of transformation.
What experience does Jed Lam bring to his new role?
Jed Lam has over 25 years of experience in brand strategy and marketing communications, previously serving in executive roles at Edelman Data & Intelligence.
How many professionals work at Jarrard Inc.?
The firm currently has nearly 100 professionals on its team, reflecting its commitment to growing expertise in healthcare strategic communications.
What services does the Market Research & Insights team offer?
The MRI team focuses on understanding stakeholder perceptions and developing evidence-based messaging strategies that drive significant results for healthcare organizations.
