Stingray Partners with BYD for Enhanced Audio Experience
MONTREAL — Stingray (TSX: RAY.A; RAY.B), a leader in the music and video content distribution industry, has unveiled an exciting co-branded music, podcast, and radio solution that aims to revolutionize in-car entertainment. This collaboration with BYD, a prominent manufacturer of new energy vehicles, introduces BYD Audio by Stingray, a service that marries cutting-edge technology with exceptional audio quality.
Transforming the Driving Experience
With the launch of BYD Audio by Stingray, the driving experience is set for a remarkable transformation. This innovative in-vehicle infotainment (IVI) service allows automakers to effortlessly incorporate it into their brand identity. It’s designed to cater to individual preferences and demographic needs. Passengers and drivers can look forward to hundreds of curated music channels frequently updated with the latest hits, along with access to an extensive library of over 4 million podcasts and numerous global radio stations.
Features Designed for Comfort and Enjoyment
One of the standout features of this new solution is its user-friendly interface. The system enables easy navigation through various music genres and eras, showcasing stunning high-resolution album artwork while providing an engaging visualizer with customizable color themes. All of this is manageable through intuitive controls that prioritize driver safety, ensuring an enjoyable and secure driving environment.
Diverse Subscription Models for All Users
The BYD Audio by Stingray platform introduces flexibility, offering both premium and ad-supported subscription models to cater to a wide array of customer preferences. This versatility ensures that drivers can enjoy a high-quality listening experience without interruptions, adapting to both premium users and those comfortable with ads.
Strategic Statements from Leadership
Jim Riley, President of Stingray Music USA, expressed his enthusiasm about this launch: "The introduction of this co-branded IVI product signifies an essential milestone in our journey to deliver unparalleled entertainment experiences whether at home or on the road. Collaborating with an innovator like BYD ignites excitement and we anticipate positive responses from consumers. Our full suite of audio products, including top-chart music, karaoke, and wellness channels, are set to redefine in-car entertainment, illustrating our capabilities in delivering a compelling solution for automakers."
The Complete Stingray Experience
The new BYD Audio by Stingray creates a comprehensive entertainment environment within BYD vehicles. Drivers can now smoothly navigate from an extensive music library to a fun, interactive karaoke setup and even calming soundscapes, garnering a serene atmosphere for their journeys.
BYD's Commitment to Innovation
Stella Li, Executive Vice President at BYD, shared her insights regarding this partnership: "As a technology company, our goal is to ensure the latest innovations are accessible to our customers. Stingray's comprehensive suite of audio services will enhance our advanced cabin features, allowing us to deliver on our promise of providing remarkable, world-class experiences for our customers throughout every journey."
Future Rollout Plans
The rollout of BYD Audio by Stingray is set to begin in early 2026 with over-the-air (OTA) updates across BYD's European markets and planned expansion to additional markets subsequently.
About Stingray
Stingray (TSX: RAY.A; RAY.B) stands at the forefront of the music, media, and technology landscape. They excel in TV broadcasting, streaming services, and providing a variety of business solutions. With an array of audio and digital offerings, Stingray serves enterprise brands globally, including options for video-on-demand content, radio stations, and karaoke products. Additionally, their Business division delivers tailored music and advertising solutions paired with advanced consumer insights.
About BYD
BYD is a global enterprise dedicated to utilizing technological advancements for an improved quality of life. Founded in 1995, BYD has vastly diversified, now engaging in segments from automobiles to renewable energy solutions, with a commitment to reducing dependence on fossil fuels. With a presence across six continents, BYD is recognized as a Fortune Global 500 company, continually pursuing innovations that drive sustainability.
Frequently Asked Questions
What is BYD Audio by Stingray?
BYD Audio by Stingray is a co-branded audio service that combines music, podcasts, and radio, specifically designed for BYD vehicles to enhance the in-car audio experience.
When will BYD Audio by Stingray be available?
The service is set to begin its rollout in early 2026, starting in BYD's European markets and will expand to additional markets afterward.
What can users expect from this new audio service?
Users can enjoy access to hundreds of curated music channels, millions of podcasts, and numerous radio channels, along with a user-friendly interface and customizable features.
How does the subscription model for the service work?
The platform offers both premium and ad-supported subscriptions, ensuring that all users can find an option that suits their needs.
Who are the companies involved in this partnership?
This collaboration involves Stingray, a leader in music and media solutions, and BYD, an innovative manufacturer of new energy vehicles.
